Why Is A Brand Partnership With Pride So Important?
This columnist argues why a Pride partnership is so important. More so for lube brands, less so for fishing tackle ones.
Opinion
The Reluctant (Teal) Independent
B&T doesn't typically stray into politics, but we are with this. Other things we avoid are religion & Ray Martin's hair.
Opinion
Homosexuality Is Not Homogeny
Here, Ogilvy art director Alex Ward writes that homosexuality is not homogeny. B&T still says skateboarding is a crime.
Opinion
Why Marketers Must Be Careful Using ChatGPT To Write Business Content
Did clients hate your latest marketing pitch? ChatGPT's ongoing haplessness fast proving the perfect fall-guy.
Opinion
Viewability A Challenge In Connected TV Environments
In this op-ed, Imran Masood (pictured), DoubleVerify’s ANZ country manager explains that while Connected TV (CTV) ...
Opinion
No Ads, No Pitches, No Price Negotiations: Mat Baxter On Huge’s New Model
Surely Mat Baxter is Australia's third greatest advertising export behind David Droga and large barbecued shrimp.
Where Do Paid Ads Fit With ChatGPT & Why Is Google’s Bard Taking So Long To Come To The AI Party?
Rest assured, this ChatGPT piece was penned by a human. Although we can't guarantee he isn't steel wrapped in flesh.
Opinion
Why The Push Towards Sustainability Is An Opportunity For Publishers In 2023
This expert argues we shouldn't look at sustainability as having to put a fourth bin out but, rather, as an opportunity.
Opinion
Should Your Brand Be On TikTok?
It's the question of our time - should brands be on TikTok & what happens if a surveillance balloon appears overhead?
Opinion
Data Clean Rooms: Driving The Data Dating Game
If data's your thing, mark this expert peice a must-read. If not, mark if more as a slightly confusing read.
Opinion
Working In Harmony: Why Aligning Brand & Customer Experience Is Critical In 2023
This expert pens that aligning brand and CX has become critical. As has parking between the lines in staff car park.
Opinion
Summer Of Sport Set To Be Sensational For OTT Streaming
Here, Magnite's Juliette Stead pens that summer is great for OTT streaming. Arguably, less so if your team gets flogged.
Opinion
Opportunities For Marketers To Expand In 2023 With The Rise of FAST & AVOD
This columnist is crystal balling marketing into 2023. Alas, no sign of a tall, dark stranger entering your life.
Opinion
How To Target Your Real Customer, Not Your Ideal Customer
Here's top expert tips on targeting customers. By that we mean selling them more shit, not ending them with an arrow.
Opinion
2023 Predictions: Customer Experience Remains Critical To A Brand’s Success
What's with all these prediction articles on B&T today, you may well ask? It's certainly something we didn't predict.
Opinion
The Robot Writers Are Taking Over! How To Win In An AI-Powered Web
Rather than responding with fear, B&T team rejoice as robot writers free up more time for long pub lunches.
Opinion
Why Authentic Voices Are Crucial To Engage With A Gen Z Audience
It turns out that teenagers, just like grown-ups, don't enjoy being lied to.
Opinion
Why Data Clean Rooms Can Save Your Marketing Strategy In The Looming Recession
Can a data clean room help your company clean up this year? Read this guide from LiveRamp COO Melanie Hoptman.
Opinion
