Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…
CMO Moves: John Boris Joins Tripadvisor
This week we’re covering new marketing leadership moves at Tripadvisor, Weedmaps, BlueBet, Better Bath and Beyond…
Reaching Today’s Consumers Means Understanding Twitch
Much like film, television and social media, gaming has transformed culture and become part of consumers’…
Takeaways From Elon Musk’s Live Twitter Q&A
As Twitter boss Elon Musk faces advertiser flight and brewing controversy over his layoff of thousands…
Volkswagen Names Google’s Nelly Kennedy As New CMO; New Hires At TikTok, Impossible Foods, Big Lots
TikTok and brands including Volkswagen, Impossible Foods and Big Lots highlighted their new chief marketer appointments.…
TikTok Made Me Play It: Four Takeaways From TikTok’s First Gaming Webinar
TikTok recently hosted a webinar to showcase the platform’s most successful use cases in game discovery.…
Marketing Leadership Moves At Twitter, Netflix, Esprit, Chamberlin Coffee, And Fabletics
Marketers are making moves this week with executive fallout at Twitter and a brand new advertising…
The Burberry And Minecraft Partnership: High Fashion Is Taking The Metaverse Seriously
When a 166-year-old iconic apparel and accessories brand enters the metaverse with a splash worthy of…
Twexit: Why It May Be Time To Rethink Social Channels (But Not Run Away)
Like Brexit, very smart, professional people have convincing arguments for abandoning Twitter or staying on board…
Five Things We Learned: Advertising Week New York’s Biggest Ideas
Social and economic shifts are inspiring brand creatives to reimagine old ideas about audience, inclusion, leadership…
How Brands “Self-Disrupt”: Brands Venture Into The Commerce And Content Matrix
The fifth annual IAB Brand Disruption Summit held in New York City in October showcased the…
Why Multiplayer Game ‘Hell Is Others’ May Signal A Pivot In Brand Storytelling
Hell is Others, a new online multiplayer release by A List Games and Italy-based game studios…
