Opinion

Twexit: Why It May Be Time To Rethink Social Channels (But Not Run Away)

Like Brexit, very smart, professional people have convincing arguments for abandoning Twitter or staying on board…

Everything Is Becoming TikTok

A recent update to the YouTube app took me by surprise. Instead of the usual recommended…

Why NFTs? Ayzenberg’s VP Of Digital Explains

Imagine having a deed to a coveted work of art or a one-of-a-kind baseball card that…

A Gaming Company’s Guide To Effectively Leveraging Social Media

I’m excited to announce that I’m leading the reboot of A List Games, which Ayzenberg originally…

How To Choose The Right Marketing Budget For Your Video Game

Early in my career I was a brand manager and very infrequently was privy to how…

How Cloud Subscription Gaming Could Sabotage The Long-Term Success Of Games

Cloud gaming subscription services have been hailed as a boon to game publishers and developers looking…

Why Focusing Exclusively On Short Term Metrics Can Cause Long Term Catastrophe For Mobile Games Marketers

I’ve been in the video game industry for over 23 years, working on the marketing and…

Financial Implications Of COVID-19 For Agencies And Partnerships

Though advertisers’ plans during coronavirus are continually evolving, two things remain constant: budgets are being readjusted…

The Best Campaigns Of 2019

2019 has been another year of rapid change for the marketing community. The last twelve months…

Why Brands Can No Longer Let Influencers Grade Their Own Homework

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Marketing Science Trends Changing The Game

For the world at large 1961 was a big year. Yuri Gagarin became the first human…

Did E3 Work? 2017 Attendees Weigh In

E3 experienced some growing pains this year, offering public access to over 15,000 video game fans…