This week we’re covering new marketing leadership moves at Tripadvisor, Weedmaps, BlueBet, Better Bath and Beyond and more.
Tripadvisor Appoints John Boris As Chief Marketing Officer
Veteran marketer John Boris has been appointed by Tripadvisor as CMO. Boris, who previously served as CMO for Shutterfly, has more than 26 years of professional work experience and will lead customer acquisition and engagement, marketing efficiency, brand reach and resonance, as well as partnerships.
“I’m excited to have John join Tripadvisor as our Chief Marketing Officer, knowing he will put the needs of travelers and our partners at the heart of everything we do. John has a demonstrated track record building global brands, and this company will benefit from his deep experience in e-commerce, travel, and hospitality,” said Matt Goldberg, CEO of Tripadvisor, Inc, in a press statement.
WM Technology Names New CMO
WM Technology, Inc—more commonly known as Weedmaps—has named Randa McMinn as its new CMO. McMinn, who has more than 28 years of professional work experience, was previously CMO at Reali.
“Randa brings an immense wealth of experience to Weedmaps, and her leadership will be critical as we work to further enhance our marketplace experience for consumers while also building innovative and critical technology solutions for our retail and brand partners,” stated Doug Francis, co-founder and Executive Chair of WM Technology in a press release.
Sage Appoints Former CMO As Non-Executive Director
Sage has appointed Maggie Chan, founder of Tenshey and veteran tech marketer, as the company’s non-executive director. Chan, who has more than 17 years of professional work experience, was previously the CMO of SAP.
Andrew Duff, chair, stated: “I am delighted to welcome Maggie to the Sage board. She brings with her deep international marketing and brand experience gained from her time spent at some of the world’s largest technology companies and will highly complement the skills we already have on the board. Maggie also brings a passion for creating diverse and inclusive cultures, and I look forward to the valuable contribution she will make in board discussions as we build an inclusive, high-performing and accountable culture at Sage.”
BlueBet Adds CMO
BlueBet has named Tony Thomas as its new CMO. Thomas, who has more than 20 years of professional work experience, will manage strategic marketing processes and strategies.
“Tony is a world-class marketer that thinks differently, and we’re delighted to be bringing his expertise, drive, and track record of supporting growth to BlueBet.“
Stated Bill Richmond, CEO at BlueBet, in a press statement.
Bed, Bath And Beyond Names New EVP
Bed, Bath and Beyond has named Bart Sichel as EVP, Chief Marketing & Customer Officer. Sichel, previously of Mckinsey and Company, will lead will fully integrated marketing and customer strategies for Bed Bath & Beyond, buybuy BABY and Harmon. Sichel has more than 35 years of professional work experience.
“I’m joining Bed Bath & Beyond at an important moment for the company and look forward to partnering with the entire leadership team to build on the power of each concept and strengthen relationships with our partners,” stated Bart Sichel in press release.