Social

Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever

As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…

Takeaways From Elon Musk’s Live Twitter Q&A

As Twitter boss Elon Musk faces advertiser flight and brewing controversy over his layoff of thousands…

TikTok Made Me Play It: Four Takeaways From TikTok’s First Gaming Webinar

TikTok recently hosted a webinar to showcase the platform’s most successful use cases in game discovery.…

Twexit: Why It May Be Time To Rethink Social Channels (But Not Run Away)

Like Brexit, very smart, professional people have convincing arguments for abandoning Twitter or staying on board…

TikTok Amps Up Brand Appeal With Ad Tech Tools

This week in social media news, we’re looking at the launch of TikTok World, Kanye West’s…

What Marketers Need To Get Right About Social Commerce

Consumers are returning more items than ever before when buying from social commerce marketplaces: Marketers should…

What YouTube’s New Podcast Play Means For Brand Marketers

According to a recent survey of 3,000 consumers aged 13 and up by Luminate, YouTube edged…

TikTok Is Testing Snapchat Copy ‘Nearby’ Feature

TikTok’s rapid ascendance has taken vertical content and mobile viewing to new heights yet unrealized by…

Social Roundup: Why “Tik-Tokifying” Social Media May Not Work

This week in social media news, we’re taking a look at the TikTokification of social media…

Meta’s Creator Economy Gamble, Snap’s Response To Naysayers

This week, Meta announced Music Revenue Sharing, a new monetization option for its Facebook platform designed…

40% Of Gen Z Choose Social Media For Search Over Google

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of…

TikTok Launches Program To Help SMBs Achieve Their Business Goals

This week in social media news, TikTok launches a six-week program to help small businesses grow…