Snapchat’s AR Gambit: What Marketers Should Know

Snapchat’s AR offerings may be a sleeping giant for brand marketers seeking to engage Gen Z…

Jose Cuervo’s Metaverse Distillery Will Open This Summer

One metaverse margarita coming right up. This summer, Jose Cuervo will open the first distillery on…

Augmented And Virtual Reality Headset Shipments Grew 92% In 2021

In 2021, 11.2 million units of augmented reality (AR) and virtual reality (VR) headsets shipped globally,…

How Consumers View VR Experiences In Gaming, Travel And Beyond

According to the results of a new consumer survey from Myplanet, virtual reality (VR) in the…

Ralph Lauren Creates Virtual Replicas Of Its Physical Stores

Ralph Lauren has launched a series of virtual experiences in response to pandemic-driven shopping behavior, including…

Amazon Launches AR App To Be Used With QR Code-Enabled Shipping Boxes

Amazon has launched a new augmented reality (AR) app called “Amazon AR Player” that works with…

Coty Boosts Conversions With Beauty AR Try-On Lenses In The Middle East

With makeup try-ons in retail stores prohibited due to pandemic safety concerns, Coty enlisted Snapchat to…

Barefoot Teams With Black Eyed Peas To Launch Charitable AR Music Experience

Barefoot has teamed up with the Black Eyed Peas to launch an augmented reality (AR) music…

Events Take The Virtual Stage

In the past weeks we’ve seen event after event get cancelled, but that doesn’t mean the…

Acquisitions, Funding And Transitioning To VR

This week we saw Apple showing interest in NextVR, Strivr receiving a $30M series B funding,…

Leveraging Technology During A Crisis

We’re all cooped up, but humans are still desiring to go outside and explore. Introducing virtual…

Robots In Training; Virtual Car Tours Become Routine

This week we’ve got some stories focusing on virtual reality. From bathroom cleaning robots to virtual…