Data & Analysis

Marketing Spending Growth Breaks 10% For First Time In A Decade

Annual growth in marketing spending exceeded 10 percent for the second time in the last 10…

Social Media Use By 8- To 12-Year-Olds Grows

This week in social media news, a new study breaks down media use by tweens and…

Pandemic-Fueled Spending On Mobile Games Winds Down

According to the latest NPD Group US video game sales report, consumer spending on video game…

Gartner: 60% Of US Consumers Believe Brands Should Reconsider Doing Business In Russia

In the wake of Russia’s invasion of Ukraine, governments worldwide enacted some of the harshest sanctions…

How Players’ Perception Of The Mobile Ecosystem Has Changed Over The Last Five Years

Today, mobile games account for a huge chunk of the video game industry, with consumers spending…

The State Of Retail And Ecommerce Q1 2022

Morning Consult will start publishing a new quarterly report, “The State of Retail and Ecommerce,” that…

AppsFlyer: The State Of Ecommerce App Marketing 2021

According to a new AppsFlyer report, global ad spending on app installs in Q4 2020 and…

If Given The Choice, Nearly Half Of Consumers Prefer To Shop In-Store

According to Raydiant’s 2021 consumer behavior report, 40 percent of consumers have decreased their visits to…

Google Diversity Report Shows Little Progress Toward Racially Just Workplace

The percentage of black hires in the US grew from 4.8 percent in 2018 to 5.5…

Report: Data Intelligent Businesses More Likely To Exceed Revenue Goals

Businesses that use data intelligence to drive their strategy are 58 percent more likely to exceed…

Nearly Two-Thirds Of App Categories See Revenue Boost Worldwide

Nearly two-thirds (65 percent) of app verticals saw an increase in revenue worldwide during the first…

How To Build Consumer Trust And Encourage Data Sharing

Originally published at AW360 by Jake Pryszlak. A well-oiled brand should do three things: Ask consumers for…