PubMatic & Silverpush Partner For AI-Powered Ad Targeting
PubMatic has partnered with Silverpush to bring AI-powered ad targeting to brands (lead image: Brandon Lee, director, addressability APAC, PubMatic).
The partnership will see Silverpush’s AI-powered contextual data integrated into Connect, PubMatic’s audience solution.
Through Connect, advertisers will be able to access PubMatic’s inventory and use Silverpush’s “hyper-targeting” capabilities to reach targeted audiences in the right context and at the right moment to drive engagement and conversions.
“We’re thrilled to be partnering with Silverpush – together, PubMatic and Silverpush will provide advertisers with a powerful suite of data-driven tools to help them optimize their campaigns and achieve their marketing objectives,” said Lee.
“Bringing targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns.”
“We are excited to partner with PubMatic to provide our AI-powered contextual advertising solutions for a wider reach of audience in the APAC market, starting from Indonesia. This partnership will enable advertisers to create highly targeted campaigns that are based on real-time consumer contexts, delivering better campaign results and ROAS,” said Raushida Vasaiwala, Silverpush’s VP-APAC.
The partnership is set to take effect immediately, with both companies working closely together to deliver their shared vision.
PubMatic’s Connect platform allows advertisers to engage audiences through privacy-compliant solutions — without relying on third-party cookies. Through the partnership, advertisers will have access to valuable audience data that can be applied on the sell side to bring greater efficiency to their campaigns.
Silverpush is an advertising technology solution provider powered by artificial intelligence. With a mission to solve complex client problems using data-driven solutions and cutting-edge technology, Silverpush’s contextual video ad placement targeting aims to reach the most relevant audience in a brand-safe environment.
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