B&Tpubmatic Archives - B&T Australia's leading title for the advertising, marketing, media and PR industries Fri, 11 Aug 2023 02:00:26 +0000 hourly 1 https://wordpress.org/?v=6.2 The Trade Desk, Magnite & LiveRamp Deliver Growth, PubMatic Flat In Q2 Earnings https://www.bandt.com.au/the-trade-desk-magnite-liveramp-deliver-growth-pubmatic-flat-in-q2-earnings/ Thu, 10 Aug 2023 23:44:46 +0000 Tom Fogden https://www.bandt.com.au/?p=1482917 https://www.bandt.com.au/the-trade-desk-magnite-liveramp-deliver-growth-pubmatic-flat-in-q2-earnings/feed/ 0 The Pandora’s Box Of Programmatic Advertising https://www.bandt.com.au/the-pandoras-box-of-programmatic-advertising/ Wed, 26 Jul 2023 02:07:47 +0000 Tom Fogden https://www.bandt.com.au/?p=1478616 https://www.bandt.com.au/the-pandoras-box-of-programmatic-advertising/feed/ 0 PubMatic Launches Holistic Commerce Media Offering, Convert https://www.bandt.com.au/pubmatic-launches-holistic-commerce-media-offering-convert/ Wed, 26 Jul 2023 01:45:02 +0000 B&T Magazine https://www.bandt.com.au/?p=1479081 https://www.bandt.com.au/pubmatic-launches-holistic-commerce-media-offering-convert/feed/ 0 Playground xyz’s High-Attention Marketplaces Now Available With PubMatic https://www.bandt.com.au/playground-xyzs-high-attention-marketplaces-now-available-with-pubmatic/ Thu, 13 Jul 2023 01:49:44 +0000 B&T Magazine https://www.bandt.com.au/?p=1475944 https://www.bandt.com.au/playground-xyzs-high-attention-marketplaces-now-available-with-pubmatic/feed/ 0 PubMatic’s John Martin Explains How OTT/CTV Publishers Can Create Maximum Value https://www.bandt.com.au/pubmatics-john-martin-explains-how-ott-ctv-publishers-can-create-maximum-value/ Thu, 29 Jun 2023 02:00:43 +0000 Nehir Hatipoglu https://www.bandt.com.au/?p=1472498 https://www.bandt.com.au/pubmatics-john-martin-explains-how-ott-ctv-publishers-can-create-maximum-value/feed/ 0 PubMatic Partners With SeenThis To Reduce Digital Video Ad Carbon Emissions https://www.bandt.com.au/pubmatic-partners-with-seenthis-to-reduce-digital-video-ad-carbon-emissions/ Sun, 21 May 2023 23:19:25 +0000 B&T Magazine https://www.bandt.com.au/?p=1462111 https://www.bandt.com.au/pubmatic-partners-with-seenthis-to-reduce-digital-video-ad-carbon-emissions/feed/ 0 NinaData Partners With PubMatic On Cookieless Ad Solutions For Publishers & Brands https://www.bandt.com.au/ninadata-partners-with-pubmatic-on-cookieless-ad-solutions-for-publishers-brands/ Mon, 15 May 2023 05:57:52 +0000 B&T Magazine https://www.bandt.com.au/?p=1459769 https://www.bandt.com.au/ninadata-partners-with-pubmatic-on-cookieless-ad-solutions-for-publishers-brands/feed/ 0 PubMatic Launches Activate Supply Path Optimisation Tool For CTV & Video https://www.bandt.com.au/pubmatic-launches-activate-supply-path-optimisation-tool-for-ctv-video/ Tue, 09 May 2023 00:02:10 +0000 B&T Magazine https://www.bandt.com.au/?p=1459240 https://www.bandt.com.au/pubmatic-launches-activate-supply-path-optimisation-tool-for-ctv-video/feed/ 0 The Titans of Streaming Are Going To Up-Level The Ad Opportunity For Everyone https://www.bandt.com.au/the-titans-of-streaming-are-going-to-up-level-the-ad-opportunity-for-everyone/ Wed, 12 Apr 2023 00:51:07 +0000 B&T Magazine https://www.bandt.com.au/?p=1455528 https://www.bandt.com.au/the-titans-of-streaming-are-going-to-up-level-the-ad-opportunity-for-everyone/feed/ 0 PubMatic Pinches Magnite’s James Young For Regional Director ANZ Role https://www.bandt.com.au/pubmatic-pinches-magnites-james-young-for-regional-director-anz-role/ Tue, 04 Apr 2023 00:15:39 +0000 B&T Magazine https://www.bandt.com.au/?p=1454808 https://www.bandt.com.au/pubmatic-pinches-magnites-james-young-for-regional-director-anz-role/feed/ 0 PubMatic & Silverpush Partner For AI-Powered Ad Targeting https://www.bandt.com.au/pubmatic-silverpush-partner-for-ai-powered-ad-targeting/ Mon, 27 Mar 2023 21:12:33 +0000 B&T Magazine https://www.bandt.com.au/?p=1453742 https://www.bandt.com.au/pubmatic-silverpush-partner-for-ai-powered-ad-targeting/feed/ 0 PubMatic Integrates Comscore’s Proximic For Scalable, ID-less Targeting https://www.bandt.com.au/pubmatic-integrates-comscores-proximic-for-scalable-id-less-targeting/ Thu, 23 Mar 2023 22:01:40 +0000 B&T Magazine https://www.bandt.com.au/?p=1452472 https://www.bandt.com.au/pubmatic-integrates-comscores-proximic-for-scalable-id-less-targeting/feed/ 0 PubMatic Appoints Former Roku Exec Sandro Catanzaro As VP Product Management, CTV & Video https://www.bandt.com.au/pubmatic-appoints-former-roku-exec-sandro-catanzaro-as-vp-product-management-ctv-video/ Tue, 21 Mar 2023 00:28:41 +0000 B&T Magazine https://www.bandt.com.au/?p=1451969 https://www.bandt.com.au/pubmatic-appoints-former-roku-exec-sandro-catanzaro-as-vp-product-management-ctv-video/feed/ 0 PubMatic Promotes Emily Yri To VP International Marketing https://www.bandt.com.au/pubmatic-promotes-emily-yri-to-vp-international-marketing/ Mon, 13 Mar 2023 22:07:28 +0000 B&T Magazine https://www.bandt.com.au/?p=1450808 https://www.bandt.com.au/pubmatic-promotes-emily-yri-to-vp-international-marketing/feed/ 0 The Future Of Programmatic CTV Buying Looks A Lot Like Linear https://www.bandt.com.au/the-future-of-programmatic-ctv-buying-looks-a-lot-like-linear/ Sun, 12 Mar 2023 20:00:50 +0000 B&T Magazine https://www.bandt.com.au/?p=1450570 https://www.bandt.com.au/the-future-of-programmatic-ctv-buying-looks-a-lot-like-linear/feed/ 0 Women Leading Tech: PubMatic’s Brittany Lefave Talks Tech Sales & Supporting Colleagues https://www.bandt.com.au/women-leading-tech-pubmatics-brittany-lefave-talks-tech-sales-supporting-colleagues/ Tue, 14 Feb 2023 20:00:17 +0000 B&T Magazine https://www.bandt.com.au/?p=1446807 https://www.bandt.com.au/women-leading-tech-pubmatics-brittany-lefave-talks-tech-sales-supporting-colleagues/feed/ 0 In A Fast-Changing And Fragmented Market, Data Targeting On The Sell-Side Works For Everyone  https://www.bandt.com.au/sell-side-platform-pubmatic/ Sun, 06 Nov 2022 22:00:07 +0000 B&T Magazine https://www.bandt.com.au/?p=1434229 https://www.bandt.com.au/sell-side-platform-pubmatic/feed/ 0 PubMatic, Reckitt Join Ad Net Zero Global Group https://www.bandt.com.au/pubmatic-reckitt-join-ad-net-zero-global-group/ Wed, 19 Oct 2022 04:14:39 +0000 B&T Magazine https://www.bandt.com.au/?p=1431693 https://www.bandt.com.au/pubmatic-reckitt-join-ad-net-zero-global-group/feed/ 0 Publishers Are Back In The Driving Seat As Buyers Mover Closer To The Sell-Side https://www.bandt.com.au/publishers-are-back-in-the-driving-seat-as-buyers-mover-closer-to-the-sell-side/ Wed, 28 Sep 2022 22:35:59 +0000 Mary https://www.bandt.com.au/?p=1428723 https://www.bandt.com.au/publishers-are-back-in-the-driving-seat-as-buyers-mover-closer-to-the-sell-side/feed/ 0 Planning For The Future Of Broadcast With PubMatic https://www.bandt.com.au/planning-for-the-future-of-broadcast-with-pubmatic/ Mon, 05 Sep 2022 02:59:23 +0000 B&T Magazine https://www.bandt.com.au/?p=1424313 https://www.bandt.com.au/planning-for-the-future-of-broadcast-with-pubmatic/feed/ 0 Wake Up And Smell the ☕ With Pubmatic https://www.bandt.com.au/wake-up-and-smell-the-coffee-with-pubmatic/ Wed, 24 Aug 2022 00:48:55 +0000 B&T Magazine https://www.bandt.com.au/?p=1423247 https://www.bandt.com.au/wake-up-and-smell-the-coffee-with-pubmatic/feed/ 0 CTV Publishers Benefit from Separated Demand And Tech Platforms https://www.bandt.com.au/ctv-publishers-benefit-from-separated-demand-and-tech-platforms/ Tue, 12 Jul 2022 00:30:34 +0000 B&T Magazine https://www.bandt.com.au/?p=1416207 https://www.bandt.com.au/ctv-publishers-benefit-from-separated-demand-and-tech-platforms/feed/ 0 PubMatic Partners With AlikeAudience To Offer Media Buyers Exclusive Sell-side Access To Transactional Data https://www.bandt.com.au/pubmatic-partners-with-alikeaudience-to-offer-media-buyers-exclusive-sell-side-access-to-transactional-data/ Mon, 04 Jul 2022 21:41:40 +0000 B&T Magazine https://www.bandt.com.au/?p=1415195 https://www.bandt.com.au/pubmatic-partners-with-alikeaudience-to-offer-media-buyers-exclusive-sell-side-access-to-transactional-data/feed/ 0 PubMatic’s Video Series Reveals Crucial Insights From The Industry’s Best https://www.bandt.com.au/pubmatics-video-series-reveals-crucial-insights-from-the-industrys-best/ Fri, 03 Jun 2022 01:28:16 +0000 Mary https://www.bandt.com.au/?p=1411007 https://www.bandt.com.au/pubmatics-video-series-reveals-crucial-insights-from-the-industrys-best/feed/ 0 Havas’ Daniel Tozer Discusses The Many Programmatic Trends Set To Shake Our Industry https://www.bandt.com.au/havas-daniel-tozer-discusses-the-many-programmatic-trends-set-to-shake-our-industry/ Mon, 23 May 2022 23:33:43 +0000 Mary https://www.bandt.com.au/?p=1408293 https://www.bandt.com.au/havas-daniel-tozer-discusses-the-many-programmatic-trends-set-to-shake-our-industry/feed/ 0 Olivia Henley Talks Matterkind & Becoming A Positive Leader In The SPO Space https://www.bandt.com.au/olivia-henley-talks-matterkind-becoming-a-positive-leader-in-the-spo-space/ Fri, 20 May 2022 00:10:24 +0000 Mary https://www.bandt.com.au/?p=1407846 https://www.bandt.com.au/olivia-henley-talks-matterkind-becoming-a-positive-leader-in-the-spo-space/feed/ 0 Au Revoir: The Final Cannes In Cairns Daily Wrap! https://www.bandt.com.au/au-revoir-the-final-cannes-in-cairns-daily-wrap/ Thu, 19 May 2022 01:50:41 +0000 B&T Magazine https://www.bandt.com.au/?p=1407822 https://www.bandt.com.au/au-revoir-the-final-cannes-in-cairns-daily-wrap/feed/ 0 Le Soleil Brille: Cannes In Cairns Day Two Wrap! https://www.bandt.com.au/le-soleil-brille-cannes-in-cairns-day-two-wrap/ Wed, 18 May 2022 01:37:56 +0000 Mary https://www.bandt.com.au/?p=1407611 https://www.bandt.com.au/le-soleil-brille-cannes-in-cairns-day-two-wrap/feed/ 0 Pubmatic Put Together A Night To Remember At Cannes In Cairns https://www.bandt.com.au/pubmatic-put-together-a-night-to-remember-at-cannes-in-cairns/ Wed, 18 May 2022 01:25:22 +0000 B&T Magazine https://www.bandt.com.au/?p=1407601 https://www.bandt.com.au/pubmatic-put-together-a-night-to-remember-at-cannes-in-cairns/feed/ 0 Spark Foundry’s Greg Cattelain Talks The Future Of Programmatic https://www.bandt.com.au/greg-cattelain-of-spark-foundry-talks-the-future-of-programmatic/ Tue, 10 May 2022 22:41:15 +0000 Mary https://www.bandt.com.au/?p=1406326 https://www.bandt.com.au/greg-cattelain-of-spark-foundry-talks-the-future-of-programmatic/feed/ 0 Dentsu’s Zac Selby Discusses The Biggest Programmatic Trends Of 2022 & Beyond https://www.bandt.com.au/dentsus-zac-selby-discusses-the-biggest-programmatic-trends-of-2022-beyond/ Tue, 03 May 2022 23:02:26 +0000 B&T Magazine https://www.bandt.com.au/?p=1404941 https://www.bandt.com.au/dentsus-zac-selby-discusses-the-biggest-programmatic-trends-of-2022-beyond/feed/ 0 Programmatic Superstars Discuss The Future Of Digital Advertising In New “Built For You” Series https://www.bandt.com.au/programmatic-superstars-discuss-the-future-of-digital-advertising-in-new-built-for-you-series/ Tue, 26 Apr 2022 23:36:49 +0000 B&T Magazine https://www.bandt.com.au/?p=1403629 https://www.bandt.com.au/programmatic-superstars-discuss-the-future-of-digital-advertising-in-new-built-for-you-series/feed/ 0 PubMatic Nabs Taboola’s Dylan Robinson As Head Of Australia & New Zealand Operations https://www.bandt.com.au/pubmatic-appoints-dylan-robinson-as-head-of-australia-new-zealand-operations/ Thu, 31 Mar 2022 01:38:45 +0000 B&T Magazine https://www.bandt.com.au/?p=1400136 https://www.bandt.com.au/pubmatic-appoints-dylan-robinson-as-head-of-australia-new-zealand-operations/feed/ 0 Women Leading Tech: PubMatic’s Brittany Lefave On Why “Diversity Of Employees Leads To Diversity Of Thought” https://www.bandt.com.au/women-leading-tech-pubmatics-brittany-lefave-on-why-diversity-of-employees-leads-to-diversity-of-thought/ Mon, 28 Mar 2022 01:32:49 +0000 B&T Magazine https://www.bandt.com.au/?p=1399727 https://www.bandt.com.au/women-leading-tech-pubmatics-brittany-lefave-on-why-diversity-of-employees-leads-to-diversity-of-thought/feed/ 0 Auction Packages: Making Good On The Promise Of Programmatic https://www.bandt.com.au/auction-packages-making-good-on-the-promise-of-programmatic/ Mon, 07 Feb 2022 01:21:27 +0000 B&T Magazine https://www.bandt.com.au/?p=1391660 https://www.bandt.com.au/auction-packages-making-good-on-the-promise-of-programmatic/feed/ 0 Brittany Lefave’s Top Of the Agenda Predictions For Publishers And Buyside Partners https://www.bandt.com.au/brittany-lefaves-predictions-for-the-top-agendas-of-publishers-and-buyside-partners/ Thu, 09 Dec 2021 00:07:16 +0000 Andrew McKean https://www.bandt.com.au/?p=1385958 https://www.bandt.com.au/brittany-lefaves-predictions-for-the-top-agendas-of-publishers-and-buyside-partners/feed/ 0 PubMatic Appoints Peter Barry To Vice President Of Addressability https://www.bandt.com.au/pubmatic-appoints-peter-barry-to-vice-president-of-addressability/ Thu, 02 Dec 2021 22:10:51 +0000 Mary https://www.bandt.com.au/?p=1384779 https://www.bandt.com.au/pubmatic-appoints-peter-barry-to-vice-president-of-addressability/feed/ 0 PubMatic Set To Deliver At Cannes In Cairns! https://www.bandt.com.au/pubmatic-set-to-deliver-at-cannes-in-cairns/ Thu, 18 Nov 2021 04:38:46 +0000 B&T Magazine https://www.bandt.com.au/?p=1381584 https://www.bandt.com.au/pubmatic-set-to-deliver-at-cannes-in-cairns/feed/ 0 PubMatic Snares Unruly Asia’s MD Vijay Anand Kunduri https://www.bandt.com.au/pubmatic-snares-unruly-asias-md-vijay-anand-kunduri/ Wed, 29 Sep 2021 22:59:16 +0000 B&T Magazine https://www.bandt.com.au/?p=1372607 https://www.bandt.com.au/pubmatic-snares-unruly-asias-md-vijay-anand-kunduri/feed/ 0 PubMatic Research: IDFA Changes Provide New Opportunities To Engage Mobile Consumers https://www.bandt.com.au/pubmatic-research-idfa-changes-provide-new-opportunities-to-engage-mobile-consumers/ Mon, 20 Sep 2021 23:07:17 +0000 B&T Magazine https://www.bandt.com.au/?p=1370939 https://www.bandt.com.au/pubmatic-research-idfa-changes-provide-new-opportunities-to-engage-mobile-consumers/feed/ 0 Nielsen’s Audience Data Now Available Through PubMatic’s Audience Encore https://www.bandt.com.au/nielsens-audience-data-now-available-through-pubmatics-audience-encore/ Tue, 14 Sep 2021 02:36:49 +0000 B&T Magazine https://www.bandt.com.au/?p=1369887 https://www.bandt.com.au/nielsens-audience-data-now-available-through-pubmatics-audience-encore/feed/ 0 PubMatic Posts 88% Increase In Revenue https://www.bandt.com.au/pubmatic-posts-88-increase-in-revenue/ Wed, 11 Aug 2021 01:13:57 +0000 B&T Magazine https://www.bandt.com.au/?p=1363840 https://www.bandt.com.au/pubmatic-posts-88-increase-in-revenue/feed/ 0 How An Australian App Grew Programmatic Revenue 33% With A Diverse Ad Tech Stack https://www.bandt.com.au/how-an-australian-app-grew-programmatic-revenue-33-with-a-diverse-ad-tech-stack/ Tue, 27 Jul 2021 23:20:51 +0000 B&T Magazine https://www.bandt.com.au/?p=1361250 https://www.bandt.com.au/how-an-australian-app-grew-programmatic-revenue-33-with-a-diverse-ad-tech-stack/feed/ 0 PubMatic Secures Data Partnership With HYP Technology https://www.bandt.com.au/pubmatic-secures-data-partnership-with-hyp-technology/ Tue, 22 Jun 2021 22:26:32 +0000 B&T Magazine https://www.bandt.com.au/?p=1354842 https://www.bandt.com.au/pubmatic-secures-data-partnership-with-hyp-technology/feed/ 0 Envisioning The Future Of Targeted Advertising: Where Do We Go From Here? https://www.bandt.com.au/envisioning-the-future-of-targeted-advertising-where-do-we-go-from-here/ Wed, 16 Jun 2021 22:27:29 +0000 B&T Magazine https://www.bandt.com.au/?p=1353762 https://www.bandt.com.au/envisioning-the-future-of-targeted-advertising-where-do-we-go-from-here/feed/ 0 Lotame Announces PubMatic And MediaMath Will Support Panorama ID https://www.bandt.com.au/lotame-announces-pubmatic-and-mediamath-will-support-panorama-id/ Wed, 09 Jun 2021 23:18:10 +0000 B&T Magazine https://www.bandt.com.au/?p=1352682 https://www.bandt.com.au/lotame-announces-pubmatic-and-mediamath-will-support-panorama-id/feed/ 0 A Publisher’s Dilemma: How To Collect First-Party Data Without Compromising User Experience https://www.bandt.com.au/a-publishers-dilemma-how-to-collect-first-party-data-without-compromising-user-experience/ Tue, 08 Jun 2021 23:09:09 +0000 B&T Magazine https://www.bandt.com.au/?p=1352351 https://www.bandt.com.au/a-publishers-dilemma-how-to-collect-first-party-data-without-compromising-user-experience/feed/ 0 Strategies And Opportunities For A Cookieless World https://www.bandt.com.au/strategies-and-opportunities-for-a-cookieless-world/ Wed, 19 May 2021 23:33:32 +0000 B&T Magazine https://www.bandt.com.au/?p=1349512 https://www.bandt.com.au/strategies-and-opportunities-for-a-cookieless-world/feed/ 0 Women Leading Tech: PubMatic’s Tina Tsang On Shifting Self-Perception And Building Confidence https://www.bandt.com.au/women-leading-tech-pubmatics-tina-tsang-on-shifting-self-perception-and-building-confidence/ Fri, 14 May 2021 00:40:54 +0000 B&T Magazine https://www.bandt.com.au/?p=1348655 https://www.bandt.com.au/women-leading-tech-pubmatics-tina-tsang-on-shifting-self-perception-and-building-confidence/feed/ 0 PubMatic Extends Fraud-Free Program To CTV https://www.bandt.com.au/pubmatic-extends-fraud-free-program-to-ctv/ Tue, 04 May 2021 22:17:27 +0000 B&T Magazine https://www.bandt.com.au/?p=1347179 https://www.bandt.com.au/pubmatic-extends-fraud-free-program-to-ctv/feed/ 0 Addressability In The Wake Of Third Party Cookies https://www.bandt.com.au/addressability-in-the-wake-of-third-party-cookies/ Tue, 27 Apr 2021 23:42:03 +0000 B&T Magazine https://www.bandt.com.au/?p=1346059 https://www.bandt.com.au/addressability-in-the-wake-of-third-party-cookies/feed/ 0 PubMatic Announces Header Bidding Enhancements https://www.bandt.com.au/pubmatic-announces-header-bidding-enhancements/ Wed, 31 Mar 2021 22:44:31 +0000 B&T Magazine https://www.bandt.com.au/?p=1341107 https://www.bandt.com.au/pubmatic-announces-header-bidding-enhancements/feed/ 0 How A Simple A/B Test Can Dramatically Improve Ad Monetisation https://www.bandt.com.au/how-a-simple-a-b-test-can-dramatically-improve-ad-monetisation/ Mon, 29 Mar 2021 22:17:51 +0000 B&T Magazine https://www.bandt.com.au/?p=1340722 https://www.bandt.com.au/how-a-simple-a-b-test-can-dramatically-improve-ad-monetisation/feed/ 0 GroupM Taps PubMatic As Preferred SSP https://www.bandt.com.au/groupm-taps-pubmatic-as-preffered-ssp/ Tue, 09 Mar 2021 21:44:31 +0000 B&T Magazine https://www.bandt.com.au/?p=1337689 https://www.bandt.com.au/groupm-taps-pubmatic-as-preffered-ssp/feed/ 0 Busting Six Of The Biggest Ad Tech Myths https://www.bandt.com.au/busting-6-of-the-biggest-ad-tech-myths/ Wed, 27 Jan 2021 22:05:11 +0000 B&T Magazine https://www.bandt.com.au/?p=1331293 https://www.bandt.com.au/busting-6-of-the-biggest-ad-tech-myths/feed/ 0 The End Of The IDFA Is Nigh: Preparing For Mobile Identity In 2021 https://www.bandt.com.au/the-end-of-the-idfa-is-nigh-preparing-for-mobile-identity-in-2021/ Wed, 02 Dec 2020 21:41:47 +0000 B&T Magazine https://www.bandt.com.au/?p=1327024 https://www.bandt.com.au/the-end-of-the-idfa-is-nigh-preparing-for-mobile-identity-in-2021/feed/ 0 Leading Through Change: Our Connected Future https://www.bandt.com.au/leading-through-change-our-connected-future/ Tue, 17 Nov 2020 22:00:23 +0000 B&T Magazine https://www.bandt.com.au/?p=1324428 https://www.bandt.com.au/leading-through-change-our-connected-future/feed/ 0 Leading Through Change: How News Corp Australia Is Future-Proofing Its Ad Stack https://www.bandt.com.au/leading-through-change-how-news-corp-australia-is-future-proofing-its-ad-stack/ Sun, 08 Nov 2020 22:11:08 +0000 B&T Magazine https://www.bandt.com.au/?p=1323495 https://www.bandt.com.au/leading-through-change-how-news-corp-australia-is-future-proofing-its-ad-stack/feed/ 0 Restoring Trust: How Supply Path Optimisation Is Driving Greater Transparency https://www.bandt.com.au/restoring-trust-how-supply-path-optimisation-is-driving-greater-transparency/ Wed, 28 Oct 2020 22:24:55 +0000 B&T Magazine https://www.bandt.com.au/?p=1322043 https://www.bandt.com.au/restoring-trust-how-supply-path-optimisation-is-driving-greater-transparency/feed/ 0 Mobile Advertising Up 71%: Report https://www.bandt.com.au/mobile-advertising-up-71-report/ Sun, 23 Aug 2020 23:08:45 +0000 B&T Magazine https://www.bandt.com.au/?p=1313121 https://www.bandt.com.au/mobile-advertising-up-71-report/feed/ 0 PubMatic Grows Team To 500, Set To Make Another 80 Hires In 2020 https://www.bandt.com.au/pubmatic-grows-team-to-500-set-to-make-another-80-hires-in-2020/ Thu, 06 Aug 2020 23:13:39 +0000 B&T Magazine https://www.bandt.com.au/?p=1311128 https://www.bandt.com.au/pubmatic-grows-team-to-500-set-to-make-another-80-hires-in-2020/feed/ 0 PubMatic And LiveRamp Combine Forces For Cookieless Solution https://www.bandt.com.au/pubmatic-and-liveramp-combine-forces-for-cookieless-solution/ Wed, 05 Aug 2020 00:19:28 +0000 B&T Magazine https://www.bandt.com.au/?p=1310810 https://www.bandt.com.au/pubmatic-and-liveramp-combine-forces-for-cookieless-solution/feed/ 0 PubMatic And Captify Sign Deal Allowing Marketers To Activate Online Search Data https://www.bandt.com.au/pubmatic-and-captify-sign-deal-allowing-marketers-to-activate-online-search-data/ Wed, 15 Jul 2020 23:08:51 +0000 B&T Magazine https://www.bandt.com.au/?p=1308333 https://www.bandt.com.au/pubmatic-and-captify-sign-deal-allowing-marketers-to-activate-online-search-data/feed/ 0 Getting OTT/CTV Advertising To Work Right https://www.bandt.com.au/getting-ott-ctv-advertising-to-work-right/ Mon, 13 Jul 2020 22:29:41 +0000 B&T Magazine https://www.bandt.com.au/?p=1307787 https://www.bandt.com.au/getting-ott-ctv-advertising-to-work-right/feed/ 0 PubMatic Announces Header Bidding Tool To Drive “Ad Pod Optimisation” https://www.bandt.com.au/pubmatic-announces-header-bidding-tool-to-drive-ad-pod-optimisation/ Wed, 17 Jun 2020 00:04:36 +0000 B&T Magazine https://www.bandt.com.au/?p=1304381 https://www.bandt.com.au/pubmatic-announces-header-bidding-tool-to-drive-ad-pod-optimisation/feed/ 0 What Does Digital Advertising Look Like Post-COVID? https://www.bandt.com.au/what-does-digital-advertising-look-like-post-covid/ Wed, 27 May 2020 23:13:46 +0000 B&T Magazine https://www.bandt.com.au/?p=1301849 https://www.bandt.com.au/what-does-digital-advertising-look-like-post-covid/feed/ 0 COVID-19 Will Accelerate Digital Advertising’s Shift To Mobile: PubMatic https://www.bandt.com.au/covid-19-will-accelerate-digital-advertisers-shift-to-mobile-pubmatic/ Tue, 19 May 2020 23:30:55 +0000 B&T Magazine https://www.bandt.com.au/?p=1301155 https://www.bandt.com.au/covid-19-will-accelerate-digital-advertisers-shift-to-mobile-pubmatic/feed/ 0 The TV Era Isn’t Over, It’s Just Getting Started https://www.bandt.com.au/the-tv-era-isnt-over-its-just-getting-started/ Tue, 17 Mar 2020 21:45:38 +0000 B&T Magazine https://www.bandt.com.au/?p=1293062 https://www.bandt.com.au/the-tv-era-isnt-over-its-just-getting-started/feed/ 0 PubMatic Releases New Programmatic Solution For Mobile https://www.bandt.com.au/pubmatic-releases-new-programmatic-solution-for-mobile/ Thu, 20 Feb 2020 22:52:28 +0000 B&T Magazine https://www.bandt.com.au/?p=1289731 https://www.bandt.com.au/pubmatic-releases-new-programmatic-solution-for-mobile/feed/ 0 Publishers Seek Cross-Platform Video Solutions: Study https://www.bandt.com.au/publishers-seek-cross-platform-video-solutions-study/ Wed, 05 Feb 2020 23:46:07 +0000 B&T Magazine https://www.bandt.com.au/?p=1287715 https://www.bandt.com.au/publishers-seek-cross-platform-video-solutions-study/feed/ 0 Goodbye Cookies, Hello Video Header Bidding: 2020 Ad Tech Predictions https://www.bandt.com.au/goodbye-cookies-hello-video-header-bidding-2020-ad-tech-predictions/ Wed, 29 Jan 2020 22:55:39 +0000 B&T Magazine https://www.bandt.com.au/?p=1286641 https://www.bandt.com.au/goodbye-cookies-hello-video-header-bidding-2020-ad-tech-predictions/feed/ 0 The End Of Third-Party Cookies: Industry Prepares To Follow Google Into Battle https://www.bandt.com.au/the-end-of-third-party-cookies-industry-prepares-to-follow-google-into-battle/ Thu, 16 Jan 2020 22:45:56 +0000 B&T Magazine https://www.bandt.com.au/?p=1285141 https://www.bandt.com.au/the-end-of-third-party-cookies-industry-prepares-to-follow-google-into-battle/feed/ 0 Save Dollars And Increase Trust With A Private MarketPlace https://www.bandt.com.au/save-dollars-increase-trust-private-marketplace/ Mon, 09 Dec 2019 23:00:06 +0000 B&T Magazine https://www.bandt.com.au/?p=1282246 https://www.bandt.com.au/save-dollars-increase-trust-private-marketplace/feed/ 0 The Future Of Video: How To Succeed Across All Platforms https://www.bandt.com.au/future-video-succeed-across-platforms/ Mon, 28 Oct 2019 01:30:46 +0000 B&T Magazine https://www.bandt.com.au/?p=1274819 https://www.bandt.com.au/future-video-succeed-across-platforms/feed/ 0 The Mobile Screen Comes Into Sharper Focus For Marketers: PubMatic  https://www.bandt.com.au/mobile-screen-comes-sharper-focus-marketers-pubmatic/ Tue, 22 Oct 2019 23:45:43 +0000 B&T Magazine https://www.bandt.com.au/?p=1274246 https://www.bandt.com.au/mobile-screen-comes-sharper-focus-marketers-pubmatic/feed/ 0 How Video Header Bidding Has Changed The Game For Publishers And What It Means For Buy-Side https://www.bandt.com.au/video-header-bidding-changed-game-publishers-means-buy-side/ Sun, 20 Oct 2019 22:40:51 +0000 B&T Magazine https://www.bandt.com.au/?p=1273861 https://www.bandt.com.au/video-header-bidding-changed-game-publishers-means-buy-side/feed/ 0 How The Adoption Of App-Ads.Txt Can Clean Up The In-App Ecosystem https://www.bandt.com.au/how-the-adoption-of-app-ads-txt-can-clean-up/ Mon, 14 Oct 2019 22:21:59 +0000 B&T Magazine https://www.bandt.com.au/?p=1272877 https://www.bandt.com.au/how-the-adoption-of-app-ads-txt-can-clean-up/feed/ 0 Away From Walled Gardens: PubMatic Releases Independent Omni-Channel Solution https://www.bandt.com.au/away-walled-gardens-pubmatic-releases-independent-omni-channel-solution/ Tue, 10 Sep 2019 08:02:46 +0000 B&T Magazine https://www.bandt.com.au/?p=1268221 https://www.bandt.com.au/away-walled-gardens-pubmatic-releases-independent-omni-channel-solution/feed/ 0 PubMatic Unveils Cloud for Publishers And Tech Companies https://www.bandt.com.au/pubmatic-unveils-cloud/ Tue, 19 Jun 2018 23:35:28 +0000 B&T Magazine https://www.bandt.com.au/?p=1207151 https://www.bandt.com.au/pubmatic-unveils-cloud/feed/ 0 Emojis Bring 17% Higher Interaction Rates: Quintly Research https://www.bandt.com.au/emojis-lead-higher-interactions/ Tue, 24 Jan 2017 23:06:38 +0000 B&T Magazine https://www.bandt.com.au/?p=1140382 https://www.bandt.com.au/emojis-lead-higher-interactions/feed/ 0 Americans Are Tweeting & Posting Like Crazy About The US Elections https://www.bandt.com.au/americans-tweeting-posting-like-crazy-us-elections/ Wed, 09 Nov 2016 00:08:21 +0000 Erin M Doyle https://www.bandt.com.au/?p=1129583 https://www.bandt.com.au/americans-tweeting-posting-like-crazy-us-elections/feed/ 0 How Header Bidding Has Changed The Game For Publishers And What It Means For Buy-Side https://www.bandt.com.au/buyer-benefits-video-header-bidding/ Mon, 17 Oct 2016 01:50:53 +0000 B&T Magazine https://www.bandt.com.au/?p=1273587 https://www.bandt.com.au/buyer-benefits-video-header-bidding/feed/ 0 Brands Posts On Social Media Surged In 2015 https://www.bandt.com.au/brands-posts-on-social-media-surged-in-2015/ Mon, 23 May 2016 00:46:22 +0000 B&T Magazine https://www.bandt.com.au/?p=1102725 https://www.bandt.com.au/brands-posts-on-social-media-surged-in-2015/feed/ 0 Quintly Launches Pinterest Analytics Product To Help Marketers https://www.bandt.com.au/quintly-launches-pinterest-analytics-product-to-help-marketers/ Tue, 03 Nov 2015 23:10:35 +0000 B&T Magazine https://www.bandt.com.au/?p=1072976 https://www.bandt.com.au/quintly-launches-pinterest-analytics-product-to-help-marketers/feed/ 0