Strategy

IAB Releases New Guidelines For In-Game Ad Measurement

Despite global economic uncertainty, the in-game advertising market is growing at a spectacular rate, with mobile…

Building For Your Customers’ Future Journey Today With Andrew Zimmerman, CEO Of Journey

Andrew Zimmerman is the CEO of Journey, an innovation and design consultancy that works across the…

Growth Marketing In The Crowded Space Of FinTech With Michael Goodbody, CMO Of Dave

Michael Goodbody’s journey to CMO of FinTech company Dave is certainly unique, starting in professional sports,…

Deloitte 2022 Sports Industry Outlook

By the end of 2021, most professional sports leagues and college athletics returned to a relative…

AMC Appoints Brian Swarth SVP Of Subscriber Engagement, Product Marketing

This week in leadership updates, AMC names Brian Swarth senior vice president of subscriber engagement and…

70% Of Businesses Believe They’re Delivering Suboptimal Hybrid Customer Journeys

Consumers continue to expect seamless experiences across digital and in-person touchpoints, but a new Forrester study…

Forrester Predictions 2022: Disruptive Forces Necessitate Bold Decisions

Seamless cross-channel experiences, convenience, reassurance. Consumers are demanding more from companies but the latter have their…

How Are Brands Stepping Into The Metaverse? P&G Is Leading The Way

The metaverse is quickly transforming from theoretical to (virtual) reality. P&G joins the leagues of Nike…

What DTC Brands Are Learning From The Pandemic

Last year, direct-to-consumer (DTC) ecommerce sales grew 45.5 percent, generating $111.54 billion and comprising 14 percent…

Nielsen: The Baseline For Convenience Is Higher Than Ever

After 16 months of consumers relying on connectivity and omnichannel shopping experiences, the baseline for convenience…

What We’re Reading—Week Of July 26th

We’re tracking the latest insights from various marketing and advertising publications. Here’s a rundown of what…

Nielsen: Long-Term Growth Requires A Balanced Marketing Strategy

With marketers under extreme pressure to hit revenue targets, upper-funnel marketing efforts have taken a backseat.…