Taking A Leaf Out Of Taylor Swift’s Brand Marketing Strategy
Proof all is forgiven after the ticketing fiasco, it appears the Taylor Swift name is no longer mud around B&T towers.
Proof all is forgiven after the ticketing fiasco, it appears the Taylor Swift name is no longer mud around B&T towers.
Women In Media promises a top night of fun, incredible women, a few tears and a scrummy pavlova/crème brulée option.
Did last week's ticket debacle have you doubting your own Tay Tay allegiances? Learn to love again via this super fan.
Think today's newsletter is a tad on the light side? In B&T's defence, four staff are on full-time Tay Tay ticket duty.
Have that annoying friend whose entire like appears to be a TikTok video? Get set for prolonged annoyance with this.
We adore a bit of Tay-Tay in the B&T office. We particularly like to blast underperforming staff with 'Shake it Off'.
We sat down with YouTube’s Ashley Chang to talk all things Met Gala. Yep, even Kimmy K’s bizarre ninja look.
One need only see the B&T editor's shrine, altar and lifesize waxwork dummy to know of his Taylor Swift devotion.
Here's a top piece of feel-good ad making. Although, be warned in case Taylor Swift's music makes you strangely violent.
Typically, B&T's editorial policy is we won't tolerate a bad word said about our Tay Tay. That said, this is godawful.
This promotion promised a free coffee if you listened to Tay-Tay's latest. Surely, earplugs would've been more apt.
B&T's loathed to publish a bad word about Tay Tay even if it turns out she's an ad-plagiarising, dance-mimicking thief.
Is your dream to be kicked in the genitalia and thrown through a wall by Taylor Swift? You'll need a cold shower here.
A lot of marketing thinking is based on the belief that people are irrational, emotional fools.