These Brands Are Betting Big On The Metaverse

Global metaverse revenue opportunities on things like live events, ads, social commerce and hardware are projected…

CMO Moves: John Boris Joins Tripadvisor

This week we’re covering new marketing leadership moves at Tripadvisor, Weedmaps, BlueBet, Better Bath and Beyond…

Reaching Today’s Consumers Means Understanding Twitch

Much like film, television and social media, gaming has transformed culture and become part of consumers’…

The Burberry And Minecraft Partnership: High Fashion Is Taking The Metaverse Seriously

When a 166-year-old iconic apparel and accessories brand enters the metaverse with a splash worthy of…

Social Media Use By 8- To 12-Year-Olds Grows

This week in social media news, a new study breaks down media use by tweens and…

Takeaways From Elon Musk’s Live Twitter Q&A

As Twitter boss Elon Musk faces advertiser flight and brewing controversy over his layoff of thousands…

The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse

A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing…

40% Of Gen Z Choose Social Media For Search Over Google

This week in social media news, Google’s top search engineer admits the company can’t convince nearly half of…

Ayzenberg Introduces Next Iteration Of Its Social Index, SI 3.0

With 70 percent of consumers saying trusting a brand is more important than in the past,…