Samsung Ads’ Marj Hetherton On Why CTV Is The Most Exciting Area Of Advertising
Samsung Ads' Marj Hetherton says CTV is the most exciting area of advertising. That and nine-hour client lunches.
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Samsung Ads Study: Brands That Advertise On Streaming Services Perceived As “Modern & Innovative”
Study finds advertisers on SVODs seen as "modern & innovative". B&T's quite certain that's not how TV bosses see them.
Samsung Ads Yacht Sets Sail On Imposter Syndrome At Cannes
B&T's all aboard the Samsung Ads yacht at Cannes! Did take us a few rosés before we found our sea legs, too.
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Samsung Ads Enters Digital OOH Market & Brings Gaming Hub Down Under
It's yet more exclusive news breaking out of Cannes In Cairns. Not to mention B&T losing our trunks in hotel pool.
Samsung Ads’ Cathy Oh On The Future Of Connected TV Advertising
Did your last strategy day end with the boss crying, "What the hell's the future of connected TV?" End the fights here.
Partner Content
Global Study Finds Audiences Rate Ads On Streamed TV Higher Than Linear
Study finds viewers rate ads on streamed TV higher than linear. Harvey Norman ads despised equally on both platforms.
Opportunities For Marketers To Expand In 2023 With The Rise of FAST & AVOD
This columnist is crystal balling marketing into 2023. Alas, no sign of a tall, dark stranger entering your life.
Opinion
Samsung Ads Makes Two Key Appointments
Samsung Ads make two key local appointments. Or, as the Koreans would say, "두 가지 핵심 약속".
Come See The 360 Version Of Yourself At The B&T Awards!
Worried your bald patch at the back is expanding exponentially? Confirm the awful truth with these 360 videos.
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Women Leading Tech: Insights from ISPT’s Alumni Brekkie
Warning: this Women Leading Tech breakfast features imagery of people looking glamorous and bushy-tailed at 7.30am.
CTV Simplified! Samsung Ads’ Alex Spurzem Debunks Your Greatest CTV Myths
Here, Samsung Ads’ Alex Spurzem debunks all your CTV myths. Just not the one about 5G towers spreading coronavirus.
Killing It In CTV? Here’s Your Shot At The B&T Awards!
This year's B&T Awards are set to be the best ever with plans underway to surpass 2021's 32-litres of Gravox record.
B&T Awards Adds NEW CTV Category!
Here at B&T, we love a new category as much as Kochie loves droning on about the economy.
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Check out the B&T Awards Categories!
It's all the categories for this year's B&T Awards. Sadly no sign of "best use of a beard" or "biggest pitch tantrum".
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Attention Adland! The B&T Awards Are Back For 2022!
Brush your feather boa off, because it's once again time to get ready for the annual B&T Awards night in Sydney!
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Australia’s Evolving TV Landscape
In this guest post, Samsung Ads’ GM Alex Spurzem (main photo), takes up the tricky task of crystal balling Austral...
Opinion
Amobee Announces Partnership With Samsung Ads
Amobee unveils partnership with Samsung Ads. Sadly, plans for a celebratory deluxe mousse cake shelved due to lockdown.
Samsung Ads Bolsters Australian Presence With Three New Hires
Samsung Ads announces three new local hires who are all down the Telstra shop this morning switching to Android.
