WPP & Optimizely Partner To Bring Informed Digital Experiences To Brands & Consumers
Often think WPP's a 'canary in the coal mine' for industry trends? Well, avoid the black lung reading this latest.
Often think WPP's a 'canary in the coal mine' for industry trends? Well, avoid the black lung reading this latest.
WPP staff warned against using company credit cards for hookers as Q2s point to gathering storm clouds.
Watching drunk colleagues dance often dispels the power of music. Hopefully this WPP-Spotify collab can reignite it.
WPP expands out of London with new Manchester digs. Mark Read refusing to be drawn on his United VS City allegiances.
WPP nabs 30% stake in diversity-focused agency, Majority. Which, even with basic maths, is clearly not a majority.
This news surely marks adland's offical shift to AI. Now to get the 99% of staff and clients to actually understand it.
WPP's Q1s likened to a service station meat pie - not bad, not great either, with a few suspicious looking lumpy bits.
Mark Read declares, "Has anyone got a pen I can borrow?", as he writes large cheque for WPP's newest acquisition.
WPP today announced a new partnership with Braze, the comprehensive customer engagement platform that powers interaction...
WPP acquisitions could well be seen as a bit of an adland 'canary in a coal mine' (excusing the fossil fuel reference.)
WPP, supported by its media investment arm GroupM, has joined the Media Freedom Cohort which advocates for free and inde...
WPP has gone and scored itself a Goat. As in the marketing kind, not the perennially cantankerous farmyard animal kind.
WPP has announced that it has acquired 3K Agentur für Kommunikation (3K), one of the leading healthcare specialist PR a...
By most metrics, WPP remains top of the Holdco heap. Sir Martin reportedly soothing his frustration by walking Ferus.
Work at WPP? Well, pat yourself on the back after these numbers. Give yourself a double pat if you did f@ck-all, too.
This columnist argues why a Pride partnership is so important. More so for lube brands, less so for fishing tackle ones.
WPP continuing its concerted push into ecommerce. Not to suggest it still doesn't love TV, however.
Without a hint of irony, WPP's press release for being recognised in Gender-Equality Index only has quotes from men!