Vita Coco and Nintendo’s Animal Crossing: New Horizons and new Animal Crossing: New Horizons—Happy Home Paradise DLC have teamed up for an online sweepstakes and limited edition Vita Coco bottle featuring Animal Crossing branding.
The sweepstakes, running from now until January 15th, 2022, gives more than 100 consumers the chance to win one of 15 grand prizes including Nintendo Switch systems and download codes for the digital version of the Animal Crossings: New Horizons game.
In addition, 25 winners will receive the first prize consisting of a Vita Coco x Animal Crossing: New Horizons-themed kit and 50 winners will receive the second prize, a $25 credit for Vita Coco merchandise sold online.
As part of the collaboration, players will also be able to harvest coconuts in Animal Crossing: New Horizons, giving their characters the strength to perform tasks like breaking rocks and digging up trees.
Paid DLC for the game allows players to join Lottie’s Paradise Planning team and travel to a resort island with a diverse set of landscapes. There, players will be in charge of inviting characters as clients and helping them build their dream vacation homes with different terrain and climate options. The open-ended social simulation was first released in 2020, with its most recent iteration marking the fifth main entry of the series.
To promote the collaboration, Vita Coco has created its first-ever limited edition bottle for the holiday season. The new bottle—on which coconuts will be replaced with Animal Crossing’s coconut trees – will be sold at retailers nationwide, including Walmart, Target, Ralph’s, Kroger, CVS and more, from now through December 31.
Vita Coco, which reported Q3 net sales of $292.9 million, made its public debut on Nasdaq on October 21, trading under the ticker COCO with 11.5 million shares sold at $15.00 per share.
Animal Crossing: New Horizons, which was released exclusively on Nintendo Switch in March 2020, currently boasts lifetime sales of 34.85 million units, according to Statista.