DoubleVerify Partners with Netflix to Ascertain Accurate Ad Viewing
DoubleVerify has partnered with Netflix for media verification and to help maximise advertiser performance across the platform.
The partnership will use DoubleVerify’s technology to help advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”) on Netflix’s new $6.99 ad-supported plan.
DoubleVerify will be one of a select few verification providers with coverage extending into Netflix. With the company’s quality verification technology, joint advertisers will benefit from DoubleVerify’s Fraud Protection and Viewability Verification.
The company’s Fraud Protection identifies and protects advertisers against fraud and IVT – from hijacked devices to bot manipulation. Viewability Verification, meanwhile, provides comprehensive viewability verification, offering clarity into whether an ad has the opportunity to be seen and shedding light on its impact.
“Over the past decade, the team at Netflix has done a tremendous job building one of the most popular streaming services in the world,” said Mark Zagorski, CEO, DoubleVerify.
“As we continue to expand our coverage across premium video and CTV environments, DV is thrilled to extend our third-party verification solutions across their platform, ensuring campaigns meet key quality criteria while maximising performance and outcomes for advertisers.”
DoubleVerification and Netflix will be working on the technical integration over the coming months and anticipate viewability and IVT verification solutions to be available for customers in Q1 2023, with brand safety and suitability to follow.
“We’re thrilled to partner with DoubleVerify,” said Jeremi Gorman, President of Worldwide Advertising at Netflix.
“As we introduce the Basic with Ads plan – our new ad-supported tier – we recognise the importance for brands to measure how their ads perform. DoubleVerify will provide viewability and IVT verifications that will be valuable for their marketing goals.”
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