Are You On The List? B&T’s Best Of The Best Top 10 Content Producers, Presented by Finecast, Part Of GroupM Nexus
What exactly is a content producer I hear ye asking? Well that’s a very good question. Arguably in the digital age, we are all content producers.
With so much content out there it can be really hard to feel like you are creating something different and standing out from the rest. That’s why we wanted to celebrate the content producers that are really doing something different and forging their own path.
We’ve capped the list at 10 but if there’s anyone not mentioned who you would like to include the comment section is open. Let the games begin!
We’ve already had our 10 best creatives and entrepreneurs, and in the coming weeks and months, we will be revealing the best in the following disciplines: Data Scientist, Commercial Director – Creative, Recruiter, Commercial Director – Media, Film Director, Public Relations, Strategist – Creative, Technologist, Consultant, Strategist – Media, Project Manager, Executive Leader – Creative, Mentor, Executive Leader – Media, Media Director, Developer, Casting Director, Industry Association Chief, Experiential Producer, Social Change Maker, Journalist, HR, Planning Director – Media, and Marketer.
In no particular order and without further ado, here we go!
Denise Barnes, Head of Branded Content, Man of Many
After joining Man of Many as an intern in 2017, Barnes has sped her way through the ranks and is now head of branded content. In this time, she has managed large-scale content campaigns for partners like American Express, The Balvenie, Longines, Moncler, Tommy Hilfiger, Valentino, Ben Sherman. Her experience covers social media, campaign production & digital marketing roles. She is also keen to help other people in the industry out and was recently a judge for B&T’s Women Leading Tech awards.
- Chloe Mckenzie, Director Of Entertainment Partnerships, OMD
Since entering her current role as partnerships director at OMD Create, McKenzie turned a team of one into five and delivered 152 partnerships across branded content, broadcast integration and activations. The partnerships have won awards and delivered tangible results for some of Australia’s biggest brands. Highlights include increasing sales by 15 per cent for Birds Eye and increasing Coles’ LGBTIQ+ allyship.
Its little surprise she was recently named as a finalists on B&T’s 30 under 30.
- Keshnee Kemp, Head of Group Content, Woolworths Group
As head of content at Woolworths, Kemp has a formidable reach. She is an experienced multiplatform content director with more than ten years of experience in the media and digital industry and a proven ability to drive highly engaged audiences across social, digital, print and television. Prior to joining Woolworths, Kemp was at Are Media (formerly Pacific Magazine/Bauer Media) where she was head of video.
- Mel Ho, Head Of Content at LADbible Australia
Ho is someone who is passionate about operating teams across both editorial and commercial. As head of content at LADbible Australia, she is setting the agenda in an originally male-dominated area. Prior to joining LADbible, Ho was women’s lifestyle commercial editor at Allure Media. Her other previous roles include studio producer at Yahoo7 and digital media strategist at Hypoxi Australia.
- Pearl (Glorypearl) Dy, Head Of Content at Akolade
Dy’s broad content production experience includes producing campaigns for various purposes, including PRs and investigative stories, digital stories and multimedia content, films and general content creation. She’s led communications programmes with Akolade and Swito Innovation Hub and projects for British Council Philippines, Save the Children, NTFP-GAGGA, ACDI-VOCA, the University of London and Google Business Group.
- Tom Foxton, Head Of Content, Macquarie Group
In a world where we are constantly being prodded to choose between creativity and data, Foxton is someone who bridges the gap between both. He describes himself as a “data geek meets creative storyteller with an analytical mind and astute business acumen”. He joined Macquarie Group as head of content in 2020. Prior to that, he was based in London where he was product development and marketing executive at British Airways.
- John Walsh, Executive Producer, Nine network Australia
You couldn’t have a content producer list without John Walsh being named. Walsh has been at Nine for nearly 30 years and has certainly made his impact on Australian content. As network producer for Married At First Sight, Walsh is setting the agenda for Australian reality TV. On his Instagram, Walsh says he likes “words and sometimes pictures with words”, long may that love affair continue.
- Oren Fixler, Head of Content, Social & Reputation Strategy at Telstra
As head of content, social and reputation strategy at one of Australia’s biggest brands, Fixler has more influence than most. Fixler leads a team that “shapes how Telstra shows up inside and out”. He looks after social, owned editorial, internal comms, creative strategy and production, media strategy and comms operations. He’s undeniably committed to Telstra and has spent more than 15 years at the brand since joining part-time in retail way back in 2008.
- Roberto Damante, Head of Content and Community at Regional Angel Investor Network
Like a lot of people on this list, Damante is multi-talented. His experience covers media relations, PR and publicity, journalism, research, business development, content creation, copywriting, branding, website project management, events, talent management, artist relations, and more. Leave something for other people Damante! He is currently head of content and community at the Regional Angel Investor Network and also has his own freelance business.
- Matt Johnson, Presenter , Content Marketing Specialist, Producer, Pineapple Productions
As well as being founder at Pineapple Productions, which won the 2021 AiMCO Award Winner: Best Branded Content Creator on Instagram, Johnson is also founder and co-hst at Two Doting Dads. Two Doting Dads. The podcast “follows the parenting escapades of two good mates, Matty J and Ash Wicks. They share a very laid-back style to parenting, they don’t pretend to be experts and they celebrate every single parenting mishap (which there are plenty)”. In a world where everyone is pretending to be perfect – what’s not to like.
Please login with linkedin to comment
Best of the bestLatest News
X Defends Record On Removing Child Abuse Content As It Promises A Safer Environment For Advertisers
B&T warns this article references the murky & sordid world of online child abuse. Plus, the murky & sordid Elon Musk.
Thursday TV Ratings: Seven Just Beats Nine With The Chase Coming Out Top
Is there a study into the correlation between Thursday's diminished TV numbers & the increased sale of pub schnitzels?
Indie Agency Communicado Raids Thinkerbell For Its Two New Associate Creative Directors
Thinkerbell duo depart for rival agency Communicado. Leaving speeches were said to be convivial but restrained.
“Utterly Irresponsible!” Sportsbet Slammed For Near-$20m Marketing Blitz As Gambling Ban Approaches
Smokers have been picked on for 30 years, now it's time for the gamblers. And the drinkers should start getting nervous.
Casella Appoints Dig As Creative Agency On Yellow Tail Wine
There's three givens at B&T's Friday staff drinks - the Yellow Tail, the Cheezels and the incessant bickering.
Seven Prioritises The Matildas Over The News AND The AFL In Extraordinary Decision Ahead Of The Women’s World Cup Quarter Final
Scott and Charlene's wedding now under serious threat as Saturday's Matilda's game threatens to smash all TV records.
News Corp Earnings Down Across The Board Despite Jump In Subscribers
Rupert can't find a coin for his ALDI trolley as News Corp earnings drop calls for renewed round of belt tightening.
Despite The Outrage & The Bans, The Sports Bet Category Remains Adland’s Zaniest (See This!)
The Guardian may no longer be running sports bet advertising, but as you'll read here, B&T has far less morals & ethics.
Last Chance To Buy Tickets For This Year’s B&T Women In Media Awards!
B&T's not giving away too many secrets to the Women In Media Awards suffice to say two words - chocolate and fountain.
The Trade Desk, Magnite & LiveRamp Deliver Growth, PubMatic Flat In Q2 Earnings
B&T's calling this your Q2 earnings wrap. We even considered wheeling out "must read" to help it along a bit.
Cinema Chain Spoofs Classic Movies In Wonderfully Funny Work To Entice People Back Into Theatres
Call it the Barbenheimer effect, but cinema's suddenly cool again. Yet, absolutely no uptick whatsoever for drive-ins.
Mediabrands Launches Internship Program For Aspiring Media Professionals
Mediabrands are on the lookout for young, enthusiastic go-getters for its internship program. But then, aren't we all?
Nike Celebrates The Matildas & Young Aussie Female Athletes In New Work By Conscious Minds
In what can be best described as a rare treat, it's a localised Nike ad. Kinda like finding the milk's not out of date.
Why Your CX Technology Should Focus On Connections
This expert opines it's not about your newfangled tech stacks, it's about your customers. Even the ones you detest.
WPP & Optimizely Partner To Bring Informed Digital Experiences To Brands & Consumers
Often think WPP's a 'canary in the coal mine' for industry trends? Well, avoid the black lung reading this latest.
Dylan Alcott & Hnry Team Up To Relieve Aussie Sole Traders Of Scary Tax Admin
Can the effervescent Dylan Alcott make tax admin even remotely interesting? Watch as he gives his best shot here.
D&AD Shift With Google Sydney Announce Class Of 2023
Need to poach some hot young agency talent? Poach away here, but just don't rat on B&T for the heads up.
Digital Media Agency Bench Rebrands To The Digital Disruption Agency
You could say Bench has been benched, as agency rebrands to the Digital Disruption Agency.
Seven Appoints Indie Creative Agency Emotive To Reshape Broadcaster’s Brand
Seven planning a brand zjoosh and spring clean. Although the offical corporate red and the number 7 is off limits.
Elon Musk Says The ABC Prefers “Censorship-Friendly” Social Media
It appears the ABC's found a new enemy in Elon Musk. However, News Corp remains entrenched at the top of the enemy list.
Wednesday TV Ratings: The Chase Just Beats The Block To Entertainment Win
Nine wins Wednesday night. However, Seven tells rival you'll get that and more come Saturday's Matilda's match.
B&T’s Best Of The Best Technologists, Presented By Finecast, Part Of GroupM Nexus
Somewhat ironically, this top 10 technologists list wasn't written with any help from ChatGPT or AI whatsoever!
Former Woman’s Day Editor Fiona Connolly Appointed Head of News’ Lifestyle Network
You could say ink runs in the veins of women's magazine veteran Fiona Connolly. And sponge cake recipes.
X Adds Brand Safety Tools In Bid To Bring Back Ad Dollars
Elon back contemplating the colonisation of Mars after finding this whole Twitter thing one huge headache.
ACMA Rules Kyle Sandilands’ Monkeypox Comments Breached Decency Rules And Were Offensive To Gay Men
Watchdog rules Kyle offended gay men. Punishment includes listening to Barbra Streisand & Céline Dion CDs on repeat.
Ozzy Osborne Bites Off More Than He Can Chew With Banned PlayStation Ad
Ozzy Osborne continuing to surprise. No more so than the fact that he's actually still alive and kicking.
Swisse Wellness Wheels In the Celebs To Stop Late Night Doom Scrollers
Is your sleep routine two Quaaludes and a swig from the sherry bottle? There's tips here for a more blissful night.
“All Good Things Must Come To An End, Well This One Barely Got started!” Jerker Fagerström Quits Thinkerbell After Eight Months
Thinkerbell fridge sans all smörgåstårta & pickled herring as Jerker Fagerström heads for the utgång (exits).
Footballing God Cristiano Ronaldo Bumbles His Way through New Work For Fan App Zuju
This ad proves Cristiano Ronaldo is just one of the guys. Just a filthy rich one of the guys, that is.
Samsung Ads’ Marj Hetherton On Why CTV Is The Most Exciting Area Of Advertising
Samsung Ads' Marj Hetherton says CTV is the most exciting area of advertising. That and nine-hour client lunches.
CommBank Matildas REMOVES Tim Tam TikTok Following B&T Story
If Tim Tam's marketing team wants to send B&T some freebies for this free press we'll take any flavour but mint or dark.
Tinder’s New Global Campaign Says Online Dating Need Not Be An Unrivalled Hell
If there were truth in advertising, these spots would feature a drunk bloke with poor hygiene who lives with his mother.
ADMA Adds New Speakers For Upcoming Global Forum
ADMA confirms speaker line-up for upcoming Global Forum. Also, 300 arancini balls locked-in for the networking drinks.
IMAA Census Predicts Growth In BVOD/CTV, Digital Video And Podcasts
The IMAA census is like a finger on the pulse of Australia's adland. And we all need a solid finger now and then.
Prestige Brands Targets Gen Z With Racy Billie Eilish Perfume Ad Via Spark Foundry
Billie Eilish the latest celeb to release a fragrance. Meanwhile, B&T still waiting on an Angus Young eau de toilette.
The Australian Women’s Weekly Celebrates Its 90th Birthday
The Weekly celebrates its 90 birthday. B&T believes the first-ever copy is still in our GP's reception.