HSBC Ditches Wallabies Sponsorship In Favour Of New Opera Australia, Sydney Swans And QAGOMA Deals
HSBC will no longer be the Wallabies ‘official banking partner’, instead inking new deals with the Sydney Swans, Opera Australia and Queensland Art Gallery and Gallery of Modern Art (QAGOMA).
It marks the end of a six-year partnership with the national rugby team, which recently was knocked out of the 2019 Rugby World Cup in the quarter-finals.
The bank will continue to sponsor the Sydney Sevens rugby tournament.
HSBC Australia interim CEO Noel McNamara said the new partnerships were a natural fit for the bank: “HSBC has strong ambitions to grow in the Australian market. With the bank set to begin a new three-year plan in 2020, we took the opportunity to refresh our partnership strategy to ensure it mirrors the cultural and sporting interests and passions of our diverse customer base.
“We are delighted to be partnering with Opera Australia, the Sydney Swans and QAGOMA and we look forward to working closely with them to bring incredible experiences to our customers and the community,” he said.
Opera Australia CEO Rory Jeffes said: “Opera Australia is incredibly proud to be partnering with HSBC. Not only is it the world’s leading international bank but it is also a significant player in the Australian banking sector.
“We are confident that a partnership like ours, with its roots firmly focussed on excellence in all that we do, will bring benefits to both our organisations’ customers, staff and the wider community as a whole.”
Sydney Swans CEO Tom Harley said: “We’re thrilled to have HSBC join the Sydney Swans family as a Premier Partner and our Official Banking Partner.
“Our brands share a wonderful alignment in our commitment to deliver quality experiences, support our local community, and of course, red and white.”
QAGOMA director Chris Saines said: “HSBC’s longstanding recognition of water as a cornerstone of healthy communities and its support for sanitation and education programs around the globe align perfectly with this exhibition, and with QAGOMA’s own sustainability initiatives.
“We thank HSBC for their support and look forward to working with them to deliver this timely and impactful exhibition.”
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