Sam Kerr Fronts Rexona’s Not Done Yet” Campaign Via Octagon
Unilever, official sponsor of the 2023 FIFA Women’s World Cup, today announced the launch of Rexona’s topical “Not Done Yet” TV commercial, in response to and celebrating Australia Women’s National Football Team star captain Sam Kerr’s return to the tournament, and her ability to continuously overcome setbacks in pursuit of greatness.
Written and produced by Octagon, the piece builds on Rexona’s current “Not Done Yet” brand platform and was created to spotlight Kerr and showcase how the many challenges she has faced throughout her riveting career have only served to make her stronger, silence critics, and help her continue to break records.
The new TVC will debut across national TV platforms and digital channels prior to the Matildas World Cup Round of 16 match against Denmark on Monday, 7 August, in which Kerr is expected to make her return to the pitch.
The commercial recounts memorable moments from Kerr’s meteoric rise as one of the sport’s top superstars, spotlights the prolific goal scorer’s inspirational attitude both on and off the pitch, and takes viewers on a journey through some of the star forward’s career highlights, such as overcoming a months-long scoring drought to help Chelsea win back-to-back-to-back Women’s Super League titles. Leaning heavily on the ethos of Rexona’s brand message and illustrating Kerr’s unstoppable attitude, the project culminates by capturing Kerr’s recent set back injury and the nation’s heartbreak, followed by a collective roar of excitement that echoes the realisation that Kerr, as always, is “Not Done Yet.”
“As sponsors and fans of Sam’s, we wanted to create a meaningful piece to honor her rich history of achievements, to remind Australians and sports fans worldwide of the barriers she has faced and successfully overcome,” said Anna Tracey, senior marketing manager, Unilever Deodorants. “It’s a feel-good spot, both heroic and celebratory in nature, that shines a light on Sam’s unbreakable spirit and her class on and off the field. It’s clear that she still has a huge part to play in the tournament and that she’s “Not Done Yet.”
“At Octagon, we pride ourselves on helping our clients connect with and inspire audiences. So we were thrilled to work with Rexona to lift the spirits of a devastated fanbase, and the mood of one of the game’s most exciting players, during an extremely tough and emotional period,” added Guy Futcher, executive creative director, Octagon APAC. “The Rexona team have been amazing partners from the very start of this project, especially as both time and the odds of a return seemed stacked against us. Thankfully, the Matildas have been victorious, the sporting Gods kind in Sam’s recovery, and our production partners equally brilliant. We hope the passion that the wider team put into the project is not just seen, but felt by Sam, the millions of Matildas’ fans eagerly awaiting her return to the pitch, and football fans everywhere.”
As fans watch on with bated breath anticipating Kerr’s triumphant return to the pitch on Monday, the spot serves as an anthem to capture the collective feeling of the nation, and fans around the world, as they cheer on the Matildas, which continue to embody resilience and determination in search of World Cup glory.
Latest News
Indie Agency Communicado Raids Thinkerbell For Its Two New Associate Creative Directors
Thinkerbell duo depart for rival agency Communicado. Leaving speeches were said to be convivial but restrained.
“Utterly Irresponsible” Sportsbet Slammed For Near-$20m Marketing Blitz As Gambling Ban Approaches
Sportsbet has been slammed as “utterly irresponsible” after a $19.4 million marketing blitz that, in the eyes of one anti-gambling advocate should “destroy their social licence to operate.” Tim Costello chief advocate of the Alliance for Gambling Reform said that “This proves a levy on Sportsbet is appropriate and why are we allowing our kids […]
Casella Appoints Dig As Creative Agency On Yellow Tail Wine
There's three givens at B&T's Friday staff drinks - the Yellow Tail, the Cheezels and the incessant bickering.
Seven Prioritises The Matildas Over The News AND The AFL In Extraordinary Decision Ahead Of The Women’s World Cup Quarter Final
Scott and Charlene's wedding now under serious threat as Saturday's Matilda's game threatens to smash all TV records.
News Corp Earnings Down Across The Board Despite Jump In Subscribers
Rupert can't find a coin for his ALDI trolley as News Corp earnings drop calls for renewed round of belt tightening.
Despite The Outrage & The Bans, The Sports Bet Category Remains Adland’s Zaniest (See This!)
The Guardian may no longer be running sports bet advertising, but as you'll read here, B&T has far less morals & ethics.
Last Chance To Buy Tickets For This Year’s B&T Women In Media Awards!
B&T's not giving away too many secrets to the Women In Media Awards suffice to say two words - chocolate and fountain.
The Trade Desk, Magnite & LiveRamp Deliver Growth, PubMatic Flat In Q2 Earnings
B&T's calling this your Q2 earnings wrap. We even considered wheeling out "must read" to help it along a bit.
Cinema Chain Spoofs Classic Movies In Wonderfully Funny Work To Entice People Back Into Theatres
Call it the Barbenheimer effect, but cinema's suddenly cool again. Yet, absolutely no uptick whatsoever for drive-ins.
Mediabrands Launches Internship Program For Aspiring Media Professionals
Mediabrands are on the lookout for young, enthusiastic go-getters for its internship program. But then, aren't we all?
Nike Celebrates The Matildas & Young Aussie Female Athletes In New Work By Conscious Minds
In what can be best described as a rare treat, it's a localised Nike ad. Kinda like finding the milk's not out of date.
Why Your CX Technology Should Focus On Connections
This expert opines it's not about your newfangled tech stacks, it's about your customers. Even the ones you detest.
WPP & Optimizely Partner To Bring Informed Digital Experiences To Brands & Consumers
Often think WPP's a 'canary in the coal mine' for industry trends? Well, avoid the black lung reading this latest.
Dylan Alcott & Hnry Team Up To Relieve Aussie Sole Traders Of Scary Tax Admin
Can the effervescent Dylan Alcott make tax admin even remotely interesting? Watch as he gives his best shot here.
D&AD Shift With Google Sydney Announce Class Of 2023
Need to poach some hot young agency talent? Poach away here, but just don't rat on B&T for the heads up.
Digital Media Agency Bench Rebrands To The Digital Disruption Agency
You could say Bench has been benched, as agency rebrands to the Digital Disruption Agency.
Seven Appoints Indie Creative Agency Emotive To Reshape Broadcaster’s Brand
Seven planning a brand zjoosh and spring clean. Although the offical corporate red and the number 7 is off limits.
Elon Musk Says The ABC Prefers “Censorship-Friendly” Social Media
It appears the ABC's found a new enemy in Elon Musk. However, News Corp remains entrenched at the top of the enemy list.
Wednesday TV Ratings: The Chase Just Beats The Block To Entertainment Win
Nine wins Wednesday night. However, Seven tells rival you'll get that and more come Saturday's Matilda's match.
B&T’s Best Of The Best Technologists, Presented By Finecast, Part Of GroupM Nexus
Somewhat ironically, this top 10 technologists list wasn't written with any help from ChatGPT or AI whatsoever!
Former Woman’s Day Editor Fiona Connolly Appointed Head of News’ Lifestyle Network
You could say ink runs in the veins of women's magazine veteran Fiona Connolly. And sponge cake recipes.
X Adds Brand Safety Tools In Bid To Bring Back Ad Dollars
Elon back contemplating the colonisation of Mars after finding this whole Twitter thing one huge headache.
ACMA Rules Kyle Sandilands’ Monkeypox Comments Breached Decency Rules And Were Offensive To Gay Men
Watchdog rules Kyle offended gay men. Punishment includes listening to Barbra Streisand & Céline Dion CDs on repeat.
Ozzy Osborne Bites Off More Than He Can Chew With Banned PlayStation Ad
Ozzy Osborne continuing to surprise. No more so than the fact that he's actually still alive and kicking.
Swisse Wellness Wheels In the Celebs To Stop Late Night Doom Scrollers
Is your sleep routine two Quaaludes and a swig from the sherry bottle? There's tips here for a more blissful night.
“All Good Things Must Come To An End, Well This One Barely Got started!” Jerker Fagerström Quits Thinkerbell After Eight Months
Thinkerbell fridge sans all smörgåstårta & pickled herring as Jerker Fagerström heads for the utgång (exits).
Footballing God Cristiano Ronaldo Bumbles His Way through New Work For Fan App Zuju
This ad proves Cristiano Ronaldo is just one of the guys. Just a filthy rich one of the guys, that is.
Samsung Ads’ Marj Hetherton On Why CTV Is The Most Exciting Area Of Advertising
Samsung Ads' Marj Hetherton says CTV is the most exciting area of advertising. That and nine-hour client lunches.
CommBank Matildas REMOVES Tim Tam TikTok Following B&T Story
If Tim Tam's marketing team wants to send B&T some freebies for this free press we'll take any flavour but mint or dark.
Tinder’s New Global Campaign Says Online Dating Need Not Be An Unrivalled Hell
If there were truth in advertising, these spots would feature a drunk bloke with poor hygiene who lives with his mother.
ADMA Adds New Speakers For Upcoming Global Forum
ADMA confirms speaker line-up for upcoming Global Forum. Also, 300 arancini balls locked-in for the networking drinks.
IMAA Census Predicts Growth In BVOD/CTV, Digital Video And Podcasts
The IMAA census is like a finger on the pulse of Australia's adland. And we all need a solid finger now and then.
Prestige Brands Targets Gen Z With Racy Billie Eilish Perfume Ad Via Spark Foundry
Billie Eilish the latest celeb to release a fragrance. Meanwhile, B&T still waiting on an Angus Young eau de toilette.
The Australian Women’s Weekly Celebrates Its 90th Birthday
The Weekly celebrates its 90 birthday. B&T believes the first-ever copy is still in our GP's reception.
Connecting Plots Delivers Latest Iteration Of “The Experts In Air” For Mitsubishi Air-Conditioners
Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has launched its latest campaign via Connecting Plots drawing subtle similarities to the world of wine sommeliers. In a highly competitive category that’s hard to navigate, the new campaign by Connecting Plots seeks to unlock the assurance of an expert opinion, with the MHIAA Air Experts behaving like wine […]
Delicious Partners With Harvey Norman For 2023 Produce Awards
The Royal Easter Show not the only place to see the very best in pumpkins, as Delicious announces annual produce awards.