NESCAFÉ Says ‘Now’s Good’ In New Work Via Saatchi & Saatchi

In the first campaign for NESCAFÉ Café Creations in over five years, Saatchi & Saatchi Australia is showcasing the value of taking time out of our busy lives to pause and recharge.

Shot by award-winning director Dan Reisinger, the ‘Now’s Good’ campaign encourages Australians and Kiwis to prioritise making time for themselves. It features everyday Aussies finding their sanctuary in the midst of a seemingly never-ending chore, to relax and reset with a delicious cup of NESCAFÉ coffee.

Olga Starush, Nestlé Head of Marketing Beverages, said: “This campaign holds a special place in my heart because it is based on such a simple and universal insight. How many times I myself have rushed to complete a task only to feel fully depleted at the end, when taking a short break midway would’ve given me the little extra energy I needed.

“We hope this campaign will put a smile on people’s faces and encourage Aussies and Kiwis to slow down for a bit and enjoy a NESCAFÉ Cappuccino or Latte. Taking a moment for ourselves is something we all need to do more of.”

Saatchi & Saatchi Creative Director, Sam Chappell, added: “Who doesn’t like grabbing five minutes for themselves? To celebrate this joyous occasion and to launch the new-look NESCAFÉ Café Creations range, we created this series of films dramatising the surprising ways people manage to fit a quick recharge into their day.

“We had a lot of fun (and breaks of course) making these, and look forward to encouraging Aussies to put the kettle on, hide away somewhere cosy and recharge their own batteries.”

The films will be supported by extensive social and OOH advertising. The campaign will run in Australia and New Zealand.

Campaign Credits:
Client: Nestlé Australia  Director – eBusiness, Strategy & Marketing: Martin Brown

Business Executive Officer, Beverages: Andrew McIver

Head of Marketing, Beverages: Olga Starush

Marketing Manager, Beverages: Siddharth Kajale

Senior Brand Manager, Café Inspired Mixes: Belinda ChanCreative Agency: Saatchi & Saatchi Australia

Chief Creative Officer: Mike Spirkovski

Creative Directors: Sam Chappell & Michael Barnfield

Copywriter: Ben de Klerk

Art Directors: Rob Bamford, Ben Ware & Jonathan Palasty

Senior Broadcast Producer: Michael Demosthenous

Head of Planning: Iona Macgregor & Graham Sweet

Group Account Director: Libby Weston-Webb

Account Manager: Michelle WeekesProduction Company: Infinity Squared

Director: Dan Reisinger

Executive Producer: Dave Jansen

Production Director: Erin McBean

Post Production: White Chocolate

Audio Post Production: Squeak E. Clean Studios

Media: UM

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