Autotrader Launches ‘Feel Like A Car Person’ Platform Via Saatchi & Saatchi

Autotrader Launches ‘Feel Like A Car Person’ Platform Via Saatchi & Saatchi
B&T Magazine
Edited by B&T Magazine
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    In its latest campaign, Autotrader demonstrates how it makes it easier for Australians to make one of the largest purchases of their lives.

    With access to auto price guidance, car history, and easy-to-find contact information, Autotrader helps people feel less like a novice once they begin the process.

    Created by Saatchi & Saatchi Australia and shot by Tim Green from Good Oil, the ‘Feel Like A Car Person’ campaign delivers on the belief that with the right kind of help, anyone can become a car person — even an out-of-his-depth woodsman that has lived an isolated life in the wilderness.

    Autotrader head of marketing Dan Pugh said: “We know not everyone is a ‘car person’, and the only time they wish they knew more about cars is when they’re buying or selling one. Autotrader assists by giving buyers the tools and knowledge to become car confident, which makes us different by being an automotive marketplace where everyone wins.”

    Simon Bagnasco, Saatchi & Saatchi Australia executive creative director said: “It’s been a pleasure working with the Autotrader team. It’s a great product with a host of tools to make buying a vehicle easy for anyone.”

    Autotrader’s ‘Feel Like A Car Person’ campaign has launched on broadcast and catch-up television and is supported by outdoor, radio, online, social and video.

    CREDITS

    Client: Autotrader
    Head of Marketing: Dan Pugh
    Brand Manager: Sophie Connolly & Darren Potter

    Creative Agency: Saatchi & Saatchi Australia
    General Manager: Toby Aldred

    Chief Creative Officer: Mike Spirkovski

    Executive Creative Director: Simon Bagnasco
    Creative Director: Lee Sunter
    Senior Art Director: Phil Harkness

    Senior Copywriter: Jack Wall

    Senior Planner: Matt Morgan
    Group Account Director: James Tracy-Inglis
    Senior Account Manager: Bj Scoular
    Senior Broadcast Producer: Elizabeth Nunan & Abby Hunt
    Senior Integrated Producer: Deb Munro & Greer Macpherson

    Film Production House: Good Oil

    Director: Tim Green
    DOP: Tim Tregoning
    Executive Producer: Sam Long
    Producer: Chana McLallen

    Post Production: The Editors
    Editor: Laurence Van Camp
    Online Editor: Matt Edwards
    Colourist: Fergus Rotherham
    Producer: Liv Reddy, Adrian Konarski

    Photography Production House: Prodigious

    Photographer: Sam Bruce

    Executive Producer: Ash Weaver
    Assistants: River Li

     

    Sound House: Squeak E. Clean Studios
    Senior Sound Designer + Mixer: James Martell
    Head of Production: Emma Hodge

    Media: MediaCom

     

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