Saatchi & Saatchi Unveils Epic New Landcruiser 300 Campaign

Saatchi & Saatchi Unveils Epic New Landcruiser 300 Campaign
B&T Magazine
Edited by B&T Magazine
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    Toyota has teamed with Saatchi & Saatchi in its latest campaign to launch the LandCruiser 300, which showcases how the LC300 doesn’t just take you anywhere in Australia, it also gets you home with comfort and ease.

    The integrated campaign celebrates both the legendary LandCruiser and the legion of drivers who traverse all parts of Australia in their trusty 4WD.

    The ‘This LandCruiser drives us home’ campaign platform features an anthem embodying the many stories, experiences and adventures that take place throughout Australia.

    Along with highlighting the all-new range, the campaign shines a spotlight on the LandCruiser’s Australian heritage, including the important role the care has played in exploring, and helping to build, the country.

    The campaign is set to roll out across broadcast, digital, OOH, print, CRM, sponsorships, radio and in-store.“This campaign represents the very essence of what LandCruiser stands for and I couldn’t be prouder of the team involved for bringing this to life in such an entertaining way,” said vice president, national sales, marketing and franchise operations, Toyota Australia, Sean Hanley.

    Senior manager, brand management and communications, Toyota Australia, Andrew Wearing, said, “What better way to honour and celebrate our diverse drivers, who have made LandCruiser a 4WD legend, than with their very own anthem. An anthem that encourages them to get out there in their LandCruiser again.“We wanted something that, like the LC, would bring a smile to our drivers’ faces and be sung by all ages, throughout the ages.”Executive creative director, Saatchi & Saatchi Australia, Simon Bagnasco, added, “This campaign was driven by a simple truth. Lots of vehicles can get you to the most remote and beautiful parts of our country, but there’s only one we know that will always get us back home.”

    Campaign CreditsClient: Toyota Motor Corporation AustraliaSenior Manager – Brand Management & Communications: Andrew WearingManager, Communications – Commercial and Brand: Jeremie SmithSenior Commercial Communications Coordinator: Kirsten WoodSenior Commercial Communications Coordinator: Brooke ButkiewiczCreative Agency: Saatchi & Saatchi AustraliaChief Creative Officer: Mike SpirkovskiExecutive Creative Director: Simon Bagnasco
    Senior Digital Producer: Danny MarstonCreative Director: Lee SunterSenior Creatives: Phil Harkness & Jack WallExecutive Producer: Lucy Trengove & Michael DemosthenousSenior Integrated Producer: Holly De RoyDesign Production Director: Kim AvettaHead of Design: Tod Duke-YongeHead of Design (Melb): Matt AlpassStudio Director: Dan MeyersSenior Studio: Ashley NewChief Client Officer: Ben CourtChief Strategic Officer: Alex SpeakmanGroup Account Director: Damiano Di PietroPlanning Director: Joe HeathSenior Account Director: Kenyon MaraisSenior Account Manager: Jessie RoperAccount Executive: Alex KaranicolasProduction Company: MOFAExecutive Producer: Llew GriffithsDirector: Nick Kelly
    Producer: Allison LockwoodBTS: Hayden SomervilleDOP: Jeremy RouseCasting: Citizen JaneCasting Director: Natalie Jane HarviePost Production: ALT VFXHead of VFX: Andrew HellenPost Supervisor: Ant NewtonExecutive Producer (Melb): Eyvonne CarforaEditing: ARC EditEditor: Johanna Scott
    Senior Producer: Freya MaddockColourist: Trish CahillSound House: Song ZuMusical Director: Ramesh SathiahComposer: Nathan CavaleriOriginal song lyrics: Saatchi & SaatchiSound Engineer: Simon Kane
    General Manager/ EP: Katrina AquiliaPhotography: Louis&CoPhotographer: Ian ButterworthExecutive Producer: Louis MolinesProducer: Camilla Carey

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