Toyota And Saatchi & Saatchi Celebrate 25 Years Of Its Electric Vehicles In Australia
Toyota Australia has launched the next phase of its integrated campaign “In Our Nature”, highlighting its electricification journey over the past 25 years, starting with the Prius.
Today, this journey includes over 300,000 hybrid electric vehicles sold across Australia.
Created by Saatchi & Saatchi Australia, the campaign showcases the many options provided by Toyota over the past 25 years for customers, and the journey of sustainable options that will continue on into the future.“In Our Nature” rolls out across key channels including broadcast, digital, OOH and in-store.
Vin Naidoo, chief marketing officer, Toyota Australia, said: “Toyota has been a leader in innovation and providing electrified vehicle solutions for over 25 years, and continues to do so, with an ever-expanding electrified product suite, including innovations in alternative fuels like hydrogen. This campaign is a reminder of our commitment to continuing to deliver electrified and sustainable options for Australians.” Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, added: “As the take-up of electrified vehicles continues to grow, we wanted to celebrate the 25 years of electric innovation Toyota has helped pioneer. Not just to celebrate the great work Toyota has already done, but to look forward to what’s coming next on Toyota’s journey to a lower emission future.”Campaign Credits:
Client: Toyota Motor Corporation Australia Senior Manager – Brand Management & Communications: Andrew Wearing Manager, Communications – Commercial & Brand: Kylie Graham Senior Brand Communications Coordinator: Britt Hennessy Senior Brand Communications Coordinator: Braden Churcher Brand Communications Coordinator: Amber Mottram Creative Agency: Saatchi & Saatchi Australia Head of Creativity: Simon Bagnasco Creative Director: Lee Sunter Creative: Ryder Stevens, Mac Wright, Robert Gooden Executive Producer – Head of TV + Content: Michael Demosthenous Senior Broadcast Producer: Jules Jackson Senior Integrated Producer: Holly De Roy Chief Client Officer: Ben Court Chief Strategic Officer: Alex Speakman Group Business Director: Damiano Di Pietro Snr. Business Director: Zoe Kypros Snr. Business Manager: Lauren Sotelo Business Manager: Elina Nassif Media: Spark Foundry Production Company: Revolver Managing Partner/Co-Owner: Michael Ritchie Executive Producer/Partner: Pip Smart Director: Stephen Carroll Producer: Alex Taussig Director of Photography: Sam Chiplin Stills Photography: Photographer: Josh Robenstone Producer: Harrison Mark, Amy Henderson Post Production: Prodigious Post Production: The Editors: Bernard Garry VFX: Blockhead Colourist: Ben Eagleton Music Composition: Ballad Audio Post Production: Ballad & Squeak E. Clean StudiosLatest News
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