Marketers are making moves this week with executive fallout at Twitter and a brand new advertising team at Netflix, among other appointments. Here’s what we’re tracking.
Twitter Sees Rolling Departures
Twitter is going through a few changes. Twitter CMO and head of people Leslie Berland, who had been with the company since 2016, has departed her position. Berland is a board member of the Ad Council and previously worked at AMEX for over 10 years, last serving as EVP, global advertising, marketing and digital partnerships. Jean-Philippe Maheu, former Twitter VP of global client solutions, who had been with the company since 2013, has also left his position. Maheu was previously CEO at Bluefin Labs and Publicis Modem.
Netflix Adds New Advertising Team
Led by Netflix President of Worldwide Advertising Jeremi Gorman, a new team will manage Netflix’s marketing strategy starting Nov. 14. Former global head of sports strategy and research at Amazon, Julie DeTraglia, will become VP of ads measurement strategy. Adam Gerber, former executive director for U.S. investment strategy at Group M, will serve as senior director for client development. Julie Green, formerly TikTok’s director of global business solutions, will become senior director for vertical sales. Former director of product marketing for YouTube’s ads marketing division, Nicole Sabatini, will serve as senior director for ad partner solutions. Chris Smutny, former director, revenue operations and strategy at Snap, will become senior director for sales operations.
Esprit Names Ana Andjelic As New Chief Brand Officer
Ana Andjelic has been named chief brand officer at Esprit, where she will lead branding and creative strategy at the company’s New York office. Andjelic previously served as chief brand officer at Banana Republic.
“Ana’s extensive experiences in brand building are extremely valuable in bringing Esprit’s global ambitions to life,” said William Pak, CEO at Esprit in an interview with Inside Retail. “Ana will play an indispensable role in enhancing and strengthening our brand, and in turn accelerating our growth.”
Liz Ahern Appointed CMO At Chamberlin Coffee
Chamberlin Coffee has named Liz Ahern, previously director of brand marketing at Carvana, as chief marketing officer. Ahern will lead brand strategy, omnichannel expansion and campaigns.
“Liz is a highly-experienced, ambitious leader in CPG marketing, and I am beyond excited to have her join the team,” said Chamberlain Coffee CEO Christopher Gallant in an interview with Yahoo Finance. “With her extensive knowledge in experiential and product marketing, I am confident that she will be able to build our team and support our growth.”
Fabletics Hires Ilona Aman As CMO
Ilona Aman, previously chief brand officer at ARIA Exchange, will lead brand marketing, creative strategy, retail, digital, membership and public relations at Fabletics.
“We’re focused on Fabletics’ next phase of growth and bringing our loyal community of VIPs even closer to the brand through unique storytelling, highly-customized retail experiences and products that they can’t get anywhere else,” said Don Ressler, co-founder of Fabletics, in a press statement. “Ilona’s creative and dynamic approach to marketing is undoubtedly the right fit for Fabletics, and we’re thrilled to welcome her to the team.”
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