DoubleVerify Adds YouTube Shorts Media Quality Authentication
DoubleVerify has expanded its media quality verification to YouTube Shorts, Masthead and In-feed Video formats. The tech...
Musk Tells Advertisers To Spend US$1,000 Per Month Or Lose Verification
Of all the world's filthy rich, at least Elon seems the most crazy and most out there of an otherwise boring bunch.
New Balance Campaign A “Breakthrough” For In-Game Advertising
An in-game advertising campaign for New Balance has “significantly increased” footfall to its stores in Aust...
Meta Sees Ad Revenue Jump By 12%
Do you love reading about the world's richest people getting even more filthy rich? Get the dirt on Meta's numbers here.
Will Tech Save Us? How Adland Created & Is Trying To Solve Ad-Funded Disinformation
It's the second in B&T's series into programmatic advertising. Fear not, we've edited most of the boring shit out.
Former Xandr GM Takes Helm At Captify
Mike Welch, formerly EVP and general manager of Xandr, will take over as the CEO of search intelligence platform Captify...
Federal Court Hits Meta With $20m Penalty Over Data-Guzzling VPN App
Judging by the size of the fines it receives, Mark Zuckerberg's cheque stubs would certainly be a sight to be behold.
The Pandora’s Box Of Programmatic Advertising
Does the esoteric jargon around programmatic still make your head wobble? See this as a neck brace to the confusion.
Threads Launches Dedicated Feed For Accounts You Follow
Zuck already giving his new baby a spit and a polish. See what's new under the Threads hood here.
PubMatic Launches Holistic Commerce Media Offering, Convert
PubMatic has launched Convert, a unified self-service advertising platform for commerce media. The platform is built on ...
Microsoft Reports 3% Jump In Search & News Advertising
Spare a thought for Bill Gates' problems - his bank balance keeps topping up the faster he gives the loot away.
Snap “Excited” By ROI Boost For Advertisers Despite 4% Drop In Revenue
Whenever Q2s arrive at B&T there's a fight amongst the journos to report on them first. Read the latest scuffle here.
Alphabet Ads Revenue Climbs 3.3%, Share Price Remains Flat
Tired of Google hogging all the ad spend? Well, brace yourself for a little more exasperation here.
Twitter’s Rebrand To X: A Hairbrained Gimmick Or Marketing Genius?
All B&T hopes is this Twitter rebrand isn't distracting Elon from the important stuff - his coming cage fight with Zuck.
Playground xyz Launches Actionable Attention Solution On YouTube
Playground xyz Attention Intelligence Solution (AIP) has announced its actionable attention solution on YouTube and unve...
Snap Launches AI-Powered Anime Lens To Make Your Japanese Dreams Almost A Reality
Snap has launched a new generative AI lens called “Anime” for its users around the world. A “generativ...
Twitter Begins Rebrand To “X”
Thought Bud Light owned the marketing f@ck-up of 2023 space? Elon set to give it a red hot shake with Twitter rebrand.
The Perception of Value: Understanding the Strategic Shopper At The Online Retailer Conference
B&T reporting live from the Online Retailer Conference. That and being banned from the Mumbrella 360 conference.
